Wealth Indicators: How to Use Wealth Signals to Spot Wealthy Prospects

Wealth Indicators: How to Use Wealth Signals to Spot Wealthy Prospects

Wealth indicators can help you identify your top prospects fast. Use these wealth signals to determine if you’re talking to someone who has the capacity, and even the propensity, to give or spend.

As wealth continues to grow across generations and geographies, it’s becoming progressively harder to identify High Net Worth and Ultra High Net Worth Individuals. Some can be found easily based on their spending and giving behaviors. But, with the increased accessibility of consumer goods,  tangible items are becoming less useful to indicate wealth. So, to maintain their status, HNWIs and UHNWIs are investing their money in new areas. Which begs the question: are there universal wealth indicators? If so, what are these wealth signals?

Wealth indicators can be broken into two types: traditional and intangible. Let’s explore specific wealth signals to look out for so you can easily identify HNWIs and UNHWIs who may be hidden in your database.

Traditional Wealth Indicators

Traditional wealth indicators are tangible items or easily discoverable characteristics that would indicate that your customer, donor, or prospect is wealthy. For example, an individual may be wealthy depending on these four wealth signals:

1. Profession

Is this person’s profession similar to the average profession of a HNWI? If so, their job can give you a better impression of how much they earn, their net income, and what their potential spending and giving capacities are.

2. Foundation Affiliations

Do they sit on any boards? Have they started any foundations? If so, they are far more likely to give to causes or spend on high-end goods.  

3. Size of their Charitable Gifts

How much have they contributed to causes? Could their donation be considered a major gift? By looking into this further, you’re able to determine if the individual has a history of donating major gifts. Otherwise, based on their income and net worth, they at least have the capacity to make considerable contributions to your cause, or others. 

4. Real-Estate Holdings

Does this HNWI or UHNWI own additional properties? The number of properties or value of the existing property the individual possesses can indicate their net worth.

wealth signals

So, by using WealthEngine’s wealth and lifestyle insights, you can easily search for wealth attributes, do a wealth screening, build a wealth model, score your contacts, segment your audience, and drive outreach and learn more about current and prospective donors and customers on one seamless platform.

WealthEngine Customers: Login to see wealth signals for your contacts.

Intangible Wealth Indicators

Intangible wealth indicators are consumer choices or investments that aren’t blatantly obvious or material in nature. Since 2007, the United State’s top 1% (individuals who earn >$300k each year) are spending significantly less on material goods. Why? Since more goods are readily available, including luxury products, many HNWI/UHNWI and members of the middle class own many of the same things. So, there’s no differentiation between the rich and middle class. To secure their status and maintain their exclusivity, the wealthy are now investing more in cultural capital. This would include investments in services such as:

  • Education
  • Healthcare
  • Retirement

As a result, their wealth signals are becoming less overt. By pouring their liquid assets in services, not only are wealthy individuals able to cement their status in an exclusive way, but they have a greater amount of influence in their communities and beyond.

That being said, what is the best way to understand or appeal to individuals who approach their wealth this way? Well, when you combine wealth data with interest and affinity information, you can gain a 360-view of your donors and customers. This equips you with the essential tools to engage prospect in ways that are personal and relevant.

Check Out Profiles On the New WealthEngine9 Platform

WealthEngine9 or WE9, our newest release, is transforming the prospecting landscape. Explore how our Engagement Sciencespeeds up the way you screen, analyze, find insights, and predict outcomes through modeling. 


Request Demo

152 Replies to “Wealth Indicators: How to Use Wealth Signals to Spot Wealthy Prospects”

  1. Pingback: togel online
  2. Pingback: Azure Devops
  3. Pingback: 김치티비
  4. Pingback: rolex replica
  5. Pingback: Research
  6. Pingback: paito warna
  7. Pingback: rolex podróbka
  8. Pingback: generic cialis
  9. Pingback: arvest bank
  10. Pingback: cialis 5mg tablet
  11. Pingback: online daily
  12. Pingback: diamond painting
  13. Pingback: cialis [canada]
  14. Pingback: 대밤
  15. Pingback: torrez market link
  16. Pingback: purple viagra
  17. Pingback: regcialist.com
  18. Pingback: viagra samples
  19. Pingback: cheapest viagra
  20. Pingback: sildenafil coupon
  21. Pingback: tab cialis 20mg
  22. Pingback: order viagra
  23. Pingback: cialis alternative
  24. Pingback: viagra for sale
  25. Pingback: prednisone 30 mg
  26. Pingback: over night cialis
  27. Pingback: cialis gel
  28. Pingback: clomid buy online
  29. Pingback: lasix 20 mg pill
  30. Pingback: buy neurontin uk
  31. Pingback: plaquenil mexico
  32. Pingback: priligy tablets uk
  33. Pingback: provigil pill
  34. Pingback: zithromax 500mg
  35. Pingback: lasix 80 mg tablet
  36. Pingback: gabapentin buy usa
  37. Pingback: buy priligy online
  38. Pingback: provigil generic
  39. Pingback: zithromax pills
  40. Pingback: tadalafil generic
  41. Pingback: stromectol online
  42. Pingback: cialis 20 mg cheap
  43. Pingback: setcialito.com
  44. Pingback: zanaflex
  45. Pingback: zanaflex 16 mg
  46. Pingback: tamoxifen india
  47. Pingback: Anonymous
  48. Pingback: aralen 800 mg
  49. Pingback: molnipiravir
  50. Pingback: Anonymous
  51. Pingback: Anonymous
  52. Pingback: 1naturalist

Leave a Reply

Your email address will not be published. Required fields are marked *