Wedgwood Saves Heritage Collection Through Crowdfunding
British porcelain maker Wedgwood is keeping its historical archive intact thanks to a public donation campaign that raised money through texts and online. The Wedgwood Collection, which includes more than 80,000 works of art, manuscripts, photos and ceramics from the brand’s 250-year history, was in danger of being separated and sold off. Two months ahead of schedule, Wedgwood raised the last approximately $4.37 million needed through a public call for donations in partnership with charity organization the Art Fund.
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