WealthEngine to Help Customers go “Beyond Wealth” as Demand Grows for Wealth Intelligence and Marketing Services
Announces New Enterprise Investments and Key Additions to Leadership Team
WealthEngine, the leading provider of wealth intelligence and marketing services, announced today plans for the next phase of the company’s evolution with investments in technology and customer care operations, as well as three key leadership appointments.
WealthEngine is working to meet growing demands for wealth intelligence and marketing services in an environment of increased competition in the non-profit and commercial sectors. To meet growing customer needs and expand the value delivered to users, the company plans to invest heavily in major areas of its business, including: upgraded platform technology, expansion of its’ WealthEngine Consulting Services, heightened self-service capabilities, real-time data and analytics, and greater customer support for marketing automation. Supported by an expansion of its API, the company is also targeting significant growth in its partner network.
To support WealthEngine’s strategy to extend its top position in the industry and exploit emerging trends, the company has added three new executives to fill critical roles:
- Bobby Yazdani joins as Executive Chairman. In this role, Mr. Yazdani will be responsible for strategic business development and implementation. A former executive with Oracle Corporation, Mr. Yazdani is also founder of Saba Software and an investor in Google, Salesforce, Dropbox and Klout.
- Peggy Padalino joins as Chief Revenue Officer. In this role, Ms. Padalino will be responsible for sales, professional services and customer care. Having worked in customer service and sales capacities at companies like Avectra, CareerBuilder and Sybase, Ms. Padalino brings more than 20 years of experience to WealthEngine.
- Mike Lees joins as Chief Marketing Officer. In this role, Mr. Lees will be responsible for positioning WealthEngine as the go-to source for marketers and fundraisers seeking information on the “mass affluent”, HNW and Ultra-HNW demographics. Mr. Lees has led marketing initiatives at companies including Cerebra, webMethods, Software AG and more recently, Intralinks.
“Demands on the resources of the affluent are increasing and traditional approaches for marketing to them are rapidly becoming outdated. Simply knowing a prospects’ net worth is no longer enough, and marketing to a mass group based on demographics and zip code alone is ineffective. Marketers and fundraisers need to know more – they need to go beyond wealth to understand their prospects’ personal interests and passions. We are investing heavily in our technology and operations to evolve our service that helps clients design effective marketing and donor outreach programs,” said Tony Glowacki, CEO & President of WealthEngine. “I am also thrilled to welcome Bobby, Peggy and Mike to the WealthEngine leadership team. Together, their expertise will allow us to provide our customers in the US and UK with access to highly-effective intelligence tools,” added Mr. Glowacki.
WealthEngine™, Inc. is the leading provider of wealth intelligence, including data, analytics, and marketing services to nonprofit organizations, financial services, and luxury brands. Over four thousand clients use WealthEngine’s products and solutions for comprehensive consumer and business insights on individuals, companies and foundations. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.