WealthEngine Joins New Salesforce Analytics Cloud Ecosystem to Transform Data-Driven Marketing

WealthEngine Joins New Salesforce Analytics Cloud Ecosystem to Transform Data-Driven Marketing

November 19, 2014

Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device

WealthEngine today announced it has joined the Salesforce Analytics Cloud ecosystem as a way to empower businesses to understand and connect with clients, partners and employees in a new, dynamic way.

WealthEngine provides data-driven solutions that help clients find, engage, and contact high potential clients and prospects. The company’s solutions enable clients to directly access data on more than 125 million households and 300 million individuals in the United States from within the world’s leading CRM platform.  As part of the Salesforce Analytics Cloud ecosystem, companies can now analyze both cloud and traditional data—leveraging all of their relevant data in one place.

Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. Businesses can now leverage WE’s industry-leading wealth intelligence and data insights within the Salesforce Analytics Cloud. This new way to access predictive insights allows businesses to drive precision targeting by using data science. Fundraisers can utilize the cloud analytics to uncover their highest potential donors, segment them, and develop targeted campaigns. Similarly, luxury and financial organizations can profile their best customers, target look alike prospects and engage with them directly.

Comments on the News

“Companies today are re-evaluating their infrastructure so they can move faster and be more flexible.  By leveraging the Salesforce Analytics Cloud, we are empowering both nonprofit and commercial organizations with a cloud-based solution to easily identify, understand and target high potential customers. Our clients gain a competitive advantage in growing their top line, increased marketing ROI and significant productivity gains in the way that customer information is exploited by the organization,” says Tony Glowacki, President and CEO of WealthEngine.

“The convergence of mobile, social and cloud computing has sparked a data revolution​, and companies today must leverage data-driven insights to connect with their customers in a whole new way,” said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, Salesforce. “​Salesforce ​Analytics Cloud is the first cloud analytics platform designed for every business user​. W​ith partner​s​ such as WealthEngine joining ​the Analytics Cloud ecosystem,​ ​​​companies can extend analytics for every business need, making it easier than ever ​for anyone ​to explore and share data instantly, uncover new insights and take action ​from anywhere.”

WealthEngine and Salesforce Analytics Cloud Empower Customers to Transform Data into Business Insight

For more than 20 years, WE has developed solutions that provide clients with the deepest, actionable insights into their customers and prospects. Using our wealth intelligence and predictive analytics, WE has helped thousands of marketers, nonprofits and financial institutions create and implement personalized marketing and engagement strategies that drive bankable results to their bottom line. Now with the inclusion of WE in the Salesforce Analytics Cloud ecosystem, a new realm of possibilities exists for clients who use Salesforce. WE clients will be able to seamlessly visualize and understand the outputs from our predictive analytics and modeling services in real-time—all combined with the efficiency gains of a tightly integrated platform, allowing them to achieve even higher rates of success and deeper understanding of their customers and prospects.

Salesforce Analytics Cloud Opens Up Insights From Every Data Source—Now Anyone Can Build and Deploy Analytics for Any Business Need

Powered by the Wave Platform, the Salesforce Analytics Cloud enables admins, analysts, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps. In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources—from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.

Interested in learning more about WealthEngine’s seamless integrations with Salesforce? Download more information today!

Additional Resources

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc.

About WealthEngine (WE)
WealthEngineTM, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit http://www.wealthengine.com.

Media Contact:
Maggie Fairs / Claire Shutt, Peppercomm for WealthEngine
wealthengine@peppercomm.com | +1.212.931.6156 | +1.212.931.6148


“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995:  This press release contains forward-looking statements.  The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.  If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make.  Further information on factors that could affect the company’s financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company’s most recent Form 10-K.  These documents are available on the SEC Filings section of the Investor Information section of the company’s website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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