WealthEngine Appoints Mark Logan as New President and Chief Operating Officer

WealthEngine Appoints Mark Logan as New President and Chief Operating Officer

February 11, 2015

Technology Industry Veteran to Drive WealthEngine into next Growth Phase as Company also Adds New Advisor

WealthEngine, the leading provider of predictive marketing analytics and audience development services, announced today that Mark Logan has joined the company as president and chief operating officer. With over 25 years of technology industry experience in corporate growth, go-to-market strategies and channel development, Logan will be responsible for leading WealthEngine’s continued growth momentum exiting the year with 34% year-on-year, Q4 revenue growth.

“On top of our record growth and sales, one of our key commitments last year was identifying and recruiting an experienced leader who could drive WealthEngine into our next growth phase as the marketing analytics market continues to expand,” said WealthEngine chief executive officer Tony Glowacki. “With extensive experience scaling numerous businesses through innovative go-to-market strategies, formative capital raising and strategic acquisitions, Mark is an invaluable addition to our team.”

Prior to joining WealthEngine, Logan was chief sales officer at BackOffice Associates where he was responsible for all software, services and maintenance revenues and alliances. Previously, Logan was COO of Emptoris where he grew revenue from $60 million to $100 million in just over a year before leading the sale of the company to IBM Corporation for over $500 million. Before Emptoris, Logan was CEO of Rivermine where he grew revenues from $600,000 to $21 million, led three rounds of venture capital financing totaling over $24 million and secured over 140 new clients in over six years before merging the company with Emptoris.

“I’m delighted to join WealthEngine in this pivotal time for the company. We delivered a series of firsts last year including; over 1,000 new customer wins, record revenue and record year-on-year pipeline growth last quarter of over 70%,” said Logan. “The main driving forces behind this growth are the unique data, analytics and value that we provide to our customers resulting in unparalleled returns on their investment.”

WealthEngine also announced that Todd Fredrick has joined the board of directors as a new advisor. Fredrick, a serial entrepreneur specializing in high velocity sales and go-to-market strategies for software companies, will advise WealthEngine and the company’s board of directors on its strategic plan.

“Todd has been instrumental in driving growth for companies such as Cloudistics, Dell and AppAssure Software. His addition to the board will be a critical alignment as we move into this next phase under Mark’s leadership,” said Glowacki.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine’s products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

Press Contacts
Robin Bectel, Allison+Partners | 703.244.2242 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@wealthengine.com

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