WealthEngine and Attentive.ly Partner to Uncover Unique Donor Opportunities in Fundraising

WealthEngine and Attentive.ly Partner to Uncover Unique Donor Opportunities in Fundraising

May 26, 2015

Combining wealth intelligence with social listening delivers dynamic insights to target high potential donors

WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, is pleased to announce its new partnership with Attentive.ly. New to the nonprofit community, fundraisers will now be able to leverage rich social behavior and proprietary wealth insights to segment donors, personalize messaging and inform donation requests.

Access to both WealthEngine and Attentive.ly can be integrated directly into an organization’s CRM platform. Thus, allowing fundraisers to identify the best prospects and create compelling, personalized, and targeted messages to boost the reach and impact of their donors and retention strategy.

“We recognized that there was a big market potential of using social listening to empower fundraisers. In fact, the average nonprofit has a network of 40 million when they account for the reach their supporters have on social,” stated Roz Lemieux, chief executive officer and co-founder of Attentive.ly. “Now, by leveraging WealthEngine’s wealth intelligence, fundraisers can develop even more strategic segmentation, targeting, and messaging to reach high potential donors and drive success for their fundraising initiatives.”

WealthEngine and Attentive.ly will continue to embark on joint marketing activities, targeting mutual clients with a need to leverage powerful donor intelligence and strategic communications.

“Having our proprietary wealth and P2G (Propensity to Give) scores available to our mutual clients fills a critical market need to integrate donor social intelligence with comprehensive wealth insight,” said JB Rauch, Vice President of Channels at WealthEngine.  “We are excited by the depth of insight that our partnership can afford our mutual customers.”

For more information on WE’s wealth intelligence solutions, visit WealthEngine or contact JB Rauch, VP, Channels at 240-786-3493 or email jrauch@wealthengine.com.  For additional information, visit Attentive.ly or contact Roz Lemieux at roz@attentive.ly or 202-640-1769.

About WealthEngine
WealthEngine™, Inc. is a leading provider of audience intelligence solutions to customers targeting HNW clients in the healthcare, education, financial services and luxury markets. The company’s unique data-driven approach to analytics, prospecting, and marketing has transformed the sales, marketing and fundraising processes of more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

About Attentive.ly
Attentive.ly drives engagement with your campaigns by turning quiet supporters into vocal advocates. Our plug-and-play solution enriches CRMs with actionable social behavior data for radically improved response. We power influencer engagement, fundraising, and advocacy campaigns. We have worked with over 165 brands across the non-profit, commercial and political space helping them understand their supporters and boost engagement. For more information, visit www.attentive.ly.

Media Contact
Robin Bectel, Allison+Partners | 571-.312-1448 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240-483-4912 | jgraziano@wealthengine.com
Jeanette Russell, Attentive.ly | 406-880-5638 | jnet@attentive.ly

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