WealthEngine 2020: A Year In Review and a Look Ahead
As we prepare for the new year, I am proud of the accomplishments we have achieved over the course of 2020 to help our clients reach their goals. Through our thought leadership series and innovative product enhancements, WealthEngine is honored to play a role in enabling organizations to find their next best prospect faster and easier.
The year culminated with a big announcement: WealthEngine was acquired by Euromoney Institutional Investor PLC, the parent company of Wealth-X. We are looking forward to charting the path ahead with enhancements to our platform, data, services and support with our expanded team.
Executive Briefing Series
At the start of the pandemic, WealthEngine created a series of online executive briefings to help clients navigate the waters of our new environment. Some highlights of our most popular sessions, all of which are available for on-demand replay, are:
- High-Conversion Fundraising Tactics & Messages During Coronavirus Times
- How to Reach DAF Donors Who Are Funding Millions in Response to COVID-19
- UCSF’s Data-Driven Blueprint for Raising $600M+ Per Year
- How to Track Down High Potential Clients in a Mountain of Data
- See the full series →
Market Potential Reports
WealthEngine’s Market Potential Reports provide a deeper understanding of opportunities to reach population segments based on estimated net worth, cash on hand, investable assets, business ownership, giving capacity and history, interests and passions, and propensity to invest, spend, and donate, and much more.
These insights incorporate 250 million scored profiles of the U.S. population and are available for the top 15 US metros. Use these reports to determine market size, segments to target, and go-to-market strategies.
A Step-by-Step Guide to Hosting a Virtual Fundraiser
Virtual galas and fundraisers are becoming increasingly important in the age of the pandemic. Even though your champions and prospects can’t meet in person, they would love to support you through an online event.
Get this step-by-step guide to setting up and running a successful virtual gala.
Using Wealth Models to Build a Data-Driven Planned Giving Strategy
For any nonprofit, big or small, one of the biggest areas of growth for fundraising is planned giving.
Use this all-inclusive guide to:
- Pinpoint the best methods to identify planned giving donors
- Identify the best way to approach donors to cultivate strong relationships
- Create your planned giving marketing strategy
Get a copy of this guide for all the necessary tips and tricks you should implement to execute your planned giving campaign today!
In coordination with Coldwell Banker, we released a new report about luxury lifestyle spending in 2020. The report revealed trends on shifting priorities for high net worth and ultra high net worth individuals.
Giving Tuesday Toolkit
Our updated Giving Tuesday Toolkit continues to be a popular guide, packed with copy/paste campaigns, social media posts and more to help organizations raise more. This year, we provided an additional toolkit for Giving Tuesday Now back in May.
Although Giving Tuesday is behind us this year, the toolkit provides material that can be used this spring as many organizations hold Giving Days to coalesce their communities around their cause.
WE Prosper Summit
In October, we held our WE Prosper Summit, a gathering of thought leaders from global causes and international brands. Over 500 participants from around the country came together for a two-day conference of rich keynote speeches, how-tos, roundtable discussions and presentations from 10 thought leaders among our clients and partners.
The theme of this year’s WE Prosper Summit was Growing the Pyramid. Thought leaders, experts, partners and clients discussed the latest trends they’re seeing and best practices in raising more, while spending less considering the current climate.
Our product and engineering teams continue to push towards building new features and data updates. WealthEngine 9 had many enhancements this year that empower our users to get the insights they need.
Donor Pyramid Modeler
Many executives responsible for fundraising often spend long weeks of painstaking spreadsheet analysis to create a donor pyramid, also known as a fundraising pyramid or gift table.
WealthEngine‘s donor pyramid modeler is the industry’s first machine-learning based platform that automates this arduous process to create accurate donor segments and formulate strategic fundraising plans.
Watch a quick 15-minute training video on how to use this WealthEngine feature, which provides several use cases to help segment donors quickly, populate major gift portfolios, and create a data-driven plan for 2021.
WealthEngine’s database, which now boasts over 171 million philanthropic and charitable donation records with half a million records being added monthly, also updated more than 324K Executive and CEO job titles and added more than 20K Insider Stock Transaction records.
Collectively, we have added more than 13 million new organizations, updated over 17 million existing organizations, and a total of roughly 7 million existing organizations whose total employees or sales/revenue has changed.
Our new WealthScore is effectively predictive analytics distilled into one number between 1-100. Save time and effort by using one score that takes into account a prospect’s wealth, propensity, capacity, affinity, intent and more. Apply it to make informed decisions that identify your most promising opportunities.
As part of WealthEngine’s ongoing activities in platform security, we also rolled out multi-factor authentication (MFA). Using freely available authenticator apps, clients can now have an extra layer of security to login to their account, in addition to their username and password.
The additional protection layer is a unique code that a user enters after typing in their password. This code changes every 60-seconds and is available via numerous authenticator apps that can be installed on their mobile device. Using MFA significantly reduces the risk of an unauthorized party accessing a client’s account.
Improved User Experience, Performance and Scalability
Finding accurate information quickly is now easier with improvements to WealthEngine’s user experience. The newly designed tagging, filtering and sorting features provide an easy way to segment donors or clients.
Users can see a visual view of connections to help them know the warmest path to reach a prospect. Back end improvements are making the platform run faster with increased scalability.
We recognize that many of our clients prefer to access inside their existing workflow. We have added new features to our API that now allow clients to access our WealthScore and custom model scores, in addition to other insights. Our partnerships with Salesforce, ROI, EveryAction, Omatic, SalsaLabs, and many others offer unparalleled access to our timely information that help clients make informed business decisions.
Looking Ahead to 2021
To expand our ability to serve our clients, we sought out investment to support our growth. In December 2020, we announced that Euromoney Institutional Investor PLC, the parent company of Wealth-X, acquired WealthEngine.
We are very excited about the opportunity to join forces with like-minded teams to bring a suite of solutions to our clients that will increase effectiveness and save them time and money. I look forward to sharing our roadmap and meeting with you, our clients and partners, throughout the year.
Wishing you a safe and happy holiday and new year,
Richard Green, CEO of Wealth-X and WealthEngine