WealthEngine 2019: A Year In Review

WealthEngine 2019: A Year In Review

December 27, 2019
PV Bóccasam

As the year comes to a close, we want to extend a big thanks to our WealthEngine community, and especially our customers, for allowing us to reach new heights.

At the beginning of 2019, we, as a community, made a commitment to level up. Not only did we strive to provide more for our users, but we were also driven to enhance their experience in every way. This steadfast commitment has enabled us to uplift humanity, within WealthEngine and beyond. Now, as we look back on our year, our accomplishments serve as powerful reminders of what can be achieved when we come together and dedicate ourselves to pushing our own boundaries.

Here are some year-end highlights:

We launched our most innovative platform to date, welcoming users to the new world of Engagement Science™!

This year we launched our most updated platform to date, WE9. Using breakthrough technology, the WE9 platform consumes trillions of data points to create more than 250M pre-scored profiles. These profiles are all complete with scoring and insight into propensity, capacity, and intent– or, what we know as Engagement Science. And with the launch of WE9.1, we have enhanced our existing platform and have introduced many new capabilities for our integration.

Speaking of new capabilities within our integration, welcome WealthSignal™. WealthSignal is our newest graphic, giving users a holistic view of the most important scores of their donors, customers, and prospects. These scores include attributes including propensity to give or spend (P2G and P2S), giving history, and net worth. In addition to these scores, WealthSignal further enables fundraising professionals, marketers, and wealth managers to segment and personalize their best prospects more efficiently.

Now, WE9 is every client’s one window pane to reach prospects in all channels thanks to our 250M+ emails refreshed and 140M+ new personal phone numbers added. Aside from the development of this robust omnichannel communications strategy, WE9 offers a confidence score on each donation record to indicate the quality of match to that specific profile helping clients make informed decisions. We can now help clients act with confidence in driving their mission forward, as they continue to uplift humanity.

We expanded our team in one of the world’s budding tech hubs!

In an effort to double down and invest in innovative products, support, services, and engineering capabilities, we expanded our in house team across the pond in Bangalore, India and welcomed over 40 new members to our growing team. As the central hub of where our core products and innovations are being developed, our Bangalore team plays a pivotal role in the company’s growth story. Situated in what’s now considered to be the Silicon Valley of India, our new Bangalore office will enable us to strengthen, enhance, and expand our platform capabilities in innovative ways. We’re excited to see how quickly our team members have transformed our platform and contributed to the advancement of our mission.

We built on the momentum and success of last year’s WE Prosper Summit!

In 2019, we held our second annual WE Prosper Summit at The Newseum in Washington D.C. This year, we assembled a group of thought leaders, experts, partners, and clients from global causes and international brands for a day-long conference to discuss the power of personalized engagement.

Over 250 guests gained fresh insights from industry speakers such as Bob Ghafouri, Founder of Accenture Bloom; Amy Pirozzolo, Head of Marketing at Fidelity Charitable, and Patricia Eisner, former Chief Development Officer of The Malala Fund. Additionally, participants networked and engaged in rich conversations exploring the latest trends and best practices in data-driven prospecting. Not only are we witnessing the impact that personalization is having across industries, but we’re also unearthing the ways data, artificial intelligence, and machine learning can drive positive social impact.

We leveraged our data to unearth major insights into Millennials, and other segments, on their wealth!

In partnership with the Coldwell Banker Global Luxury program, we created  “A Look At Millennial Wealth 2019” analyzing the key aspects of the millennial millionaire lifestyle. The population of young wealthy people is growing. By 2030, millennials will hold 5 times as much wealth as they have today. They are expected to inherit $68 trillion from their predecessors in the Great Wealth Transfer. So, in order to effectively reach millennials, it’s critical to understand how they approach wealth.

We’ve been completely blown away by the response we’ve received. It’s been featured on broadcast media and top-tier media, such as Forbes, US News & World Report, and Business Insider (among others), with about 240M media impressions.

We bolstered our existing partnerships and forged new ones!

In 2019, we continued to strengthen and cultivate an ecosystem of trusted partners such as:

We shared the power of wealth and lifestyle insights at conferences such as Dreamforce; the Salesforce Higher Education Summit; Salesforce World Tour; Salesforce Connections, and Ellucian Live. We also launched Wealth Insights on US Business Owners and Wealth Insights on US Consumers on the AWS Marketplace. Thanks to our partners, and our participation in their events, we’ve been able to provide our users with holistic, integrated solutions and resources that enable them to boost their marketing, sales, and fundraising efforts. Progress made with our partners in 2019 was a cross-functional team effort with Product, Customer Service, Marketing, and Engineering all supporting business partner activities.

We pledged to uplift communities around the globe!

This year, we’ve continued to uplift humanity through our commitment to philanthropic leadership with the Pledge 1% movement. Spearheaded by Atlassian, Rally, and Salesforce, the Pledge 1% movement is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. This year, we are proud to support the following causes and their efforts in their communities:

Along with a network of entrepreneurs and companies, we’ve leveraged 1% of our product to better communities around the globe so we can continue empowering communities and individuals everywhere.

We expanded our social media reach across LinkedIn, Twitter, Facebook, and Instagram!

Our team is always looking for new and innovative ways to engage with our network and broader community. This year we invested in growing our social media presence and building our social networks into an environment that fostered new ideas, shared valuable best practices, and facilitated discussion and engagement. As a result, we experienced a major spike in our social media following and engagement across 2019.

At the beginning of the year, we had a total audience of nearly 11,000 across all of our social media platforms, with an average growth of 80 new followers per month.

However, as the year has progressed (and through the creation of our new Instagram account), we’ve gained significantly more traction. As we invested in developing and sharing more thought leadership content, our social media following has grown to more than 47,000 followers, with an average growth of over 3,000 followers per month. Thank you to all of those who keep up with us on social media, and for those who haven’t yet, be sure to follow us on Twitter, LinkedIn, Facebook, and Instagram.

Looking Ahead

As we look toward 2020, WealthEngine will be advancing investments in three major areas that we believe will change fundraising and marketing for nonprofits and for-profits alike:

  • Analytics: We’re building new data-driven insights from our vast array of 500 billion data points and applying machine-learning techniques for accurate scores and models. Our investments in Engagement Science, data science to untap actionable intelligence, enables our clients to know exactly how to personalize a message that resonates with their audience.
  • API: Our engineering team will keep adding more capabilities to our API so clients who require integrated connectivity to WealthEngine’s growing insights can see and use results directly inside their tools of choice. This includes instant access to highly segmented audiences and scores from models that tie in seamlessly with their digital outreach tools, CRM/DMS and other software.
  • Activation: Launch campaigns using new smart segments, smart donation buttons and pages, digitally activated profiles across media channels or just plain effective direct mail. WealthEngine’s activation capabilities are a great way to drive higher yields with better accuracy using insights that have been specially curated for you.
  • WealthEngine Partner Innovation Network (WIN): We will integrate over 30 different systems and make it easy for you to reach your next best donor, patron, and prospect to maximize your yield on campaigns while reducing your cost of donor retention and growth.

Thank you to all our customers, partners, and associates across the globe for helping us further our customer’s mission. We are committed to advancing the ways we use data science, artificial intelligence, and machine learning to augment how we understand data to generate new insights for our clients. When pairing those insights with the gift of human touch, we can reach our collective goals more efficiently.

And this is just the beginning. Here’s to taking even greater strides to uplift humanity in 2020. Until next year!