WE API: Seamless, Scalable, Reliable Integration

WE API: Seamless, Scalable, Reliable Integration

September 4, 2018
Sharanya Venkatesh

Did you know you could be taking advantage of WealthEngine beyond richly layered profile searches, and fast-paced wealth screenings? WealthEngine’s powerful but simple API lets you look up the net worth of almost anyone in the U.S. in real time!

WealthEngine is the industry’s most trusted, API-accessible, cloud-secure platform for Wealth Intelligence. Our solutions enable fundraisers and marketers to drive highly private, high precision, campaigns that deliver high impact at lower acquisition costs. WeathEngine’s API is an industry benchmark. It can seamlessly integrate into an existing CRM/DMS to give you a richer, more holistic view of customers and prospects.

In our previous blog posts, we showed you how to use WE Prospect to find your next best customer or donor and WE Analyze to leverage predictive modeling to find quality leads. In this post, you will discover how API implementation can benefit you in several use cases such as event registrations, website signup, online to offline conversions of digital advertising, real-time transactional information, and alerts of top donors or customers and much more across both nonprofit and commercial sectors.

Let’s start from the beginning- If you are unfamiliar with the terminology, API stands for Application Programming Interface. For instance, think of a mobile or web application like Gmail, Twitter, or Facebook. These applications are powered by data, so you need a way to get data to and from the app. In order to talk to a database, there needs to be a programmatic way to communicate with that database or interface with that data. That’s what an API does – it’s a programming interface for an application.

Ready to learn more about what it means for you? Take a look at our example

Looking up actionable information on donors and customers in real-time may sound complicated. But, we’ve worked hard to keep the WE API really simple but powerful. There are just a few endpoints to know. The WE API may be called by multiple input values including; Name and Address, Email Address, and Phone Number.

Our API is simple to implement but secure, fast, reliable and scalable to use. As marketers or fundraisers, you may have information on previous engagements with a customer or donor. You may even have wealth data such as net-worth, homeownership, etc. This information becomes significantly more actionable when presented to you in real-time. When you have a large and growing database, our batch API makes it possible for you to quickly and frequently look up the information for multiple users at one time.

There are several compelling and effective use cases for WealthEngine’s API. For instance, when a customer or donor engages with your channel for sign-ups, event registrations, etc; the API can provide a meaningful picture of the prospect that goes beyond their username and email. As marketers and fundraisers, you can quickly use this information to take action.

This action may be in the form of delivering personalized messaging, a customized experience or showcasing the right products or causes that the visitor is more likely to engage with.

To learn more about use cases and best practice tips for implementation, download our ebook today!

For more information on API reliability, scalability, security and WealthEngine’s future API roadmap, join our webinar on September 5, 2018 at 2:00 PM ET. Register today!

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