Stevenson University
University Exceeds $20M Campaign Goal
Stevenson University is a thriving private university based in Baltimore County with over 3,000 undergraduate and graduate students and an $89M endowment. The university sought to streamline their fundraising efforts and deepen engagement among their donors.
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The Goal
The University wanted to increase their number of prospective donors in their continuously growing alumni database. Not only did they want to increase the number of donors who would give to their school, but they also wanted to understand their existing donors’ propensity and capacity to give.
WealthEngine's Solution
WealthEngine enabled Stevenson University to research and screen their existing and past donors. These tools helped them to start their prospect management plan.
Their Result
Stevenson University has been able to target their marketing efforts through two methods: batch import integration with data from screenings they’ve conducted into their DMS system, and appending wealth and lifestyle intelligence to individual records using WealthEngine’s connector for Ellucian Colleague. These methods help them target prospects who are more likely to donate.