The Ultimate Guide to B2C Lead Scoring Programs

Is lead scoring part of your marketing strategy? If not, you are missing out on revenue opportunities. Sixty-eight percent of successful marketers state that lead scoring is most responsible for improving revenue contribution.

If you’re a B2C company you may think lead scoring is only for B2B,  but this is a misconception. While there are some differences, lead scoring works for B2C as well.

Our new eBook The Ultimate Guide to B2C Lead Scoring Programs discusses the three main objectives we hear from B2C companies and dives deeper into steps you can take to set up a successful B2C lead scoring program.

This eBook covers:

  • Creating the need for a lead scoring program
  • Driving the right approach to prioritizing your prospects
  • Using the right data as the foundation of your model
  • Implementing your model to set yourself up for success
  • Driving adoption amongst key stakeholders

Download The Ultimate Guide to B2C Lead Scoring Programs to learn how to better prioritize your customers and prospects, and become more data-driven in your marketing and sales efforts.

View Comments

Share

Recent Posts

  • Article

Introducing Altrata

Euromoney People Intelligence, a divisional pillar of Euromoney Institutional Investor PLC, rebrands its business as Altrata,…

9 months ago
  • Uncategorized

A look at the Ultra Rich and the Impacts of their Wealth

WealthEngine’s sister company, Wealth-X, published the nineth edition of the World Ultra Wealth Report last…

11 months ago
  • Uncategorized

Trends in Giving Tuesday Fundraising Strategies for 2021

Retaining current donors and drawing new supporters is key to the health of any nonprofit.…

1 year ago
  • Uncategorized

The Next Generation of Wealth

Millennials will be the largest proportion of the wealthy and their giving practices shouldn't be overlooked. Organizations…

1 year ago
  • Uncategorized

Venture Philanthropy: Is it a Worthwhile Investment?

Successful nonprofits should look for new funding opportunities. In recent years, venture philanthropy has been…

2 years ago
  • Uncategorized

Giving Trends for Social Justice Organizations + 8 Ways to Leverage Them

This guide covers top giving trends for social justice causes, the future of donor landscapes,…

2 years ago