The Digital Wave and Values-based Business

The digital wave has caused an evolution in business norms. Organizations are now more focused on values-based business and services geared toward maximizing the client experience. In this new era of cloud-based technology, the impact of the digital wave has intensified.

The world has changed as a result of the Fourth Industrial Revolution, which proved to be a major factor in spurring the digital wave. Organizations are constantly evolving based on how their services and products personally impact their clients. 

What is Salesforce.org? 

Pat McQueen is the Senior Vice President of Partner Enablement at Salesforce.org. Pat is the person responsible for driving Salesforce.org to focus more on clients while bringing about social impact through digital technology. The organization provides services to nonprofit and educational initiatives to affect positive change in the world.

Salesforce has partnered with WealthEngine, a global marketing leader specializing in technology that assists businesses and nonprofits in targeted, comprehensive data analysis. The WealthEngine9 (WE9) platform aids marketers and fundraisers within Salesforce.org in their search for investors most capable and interested in helping the organization achieve its goals.

This partnership is an essential component of Salesforce.org’s long-term strategy for providing cloud-based and customer relationship management (CRM) services. Salesforce.org also works to empower students across the globe by increasing access to online learning and driving graduation rates.

The Core Objectives of Salesforce

Salesforce.com and Salesforce.org differ in terms of their target service areas. The former provides cloud-based services to businesses and caters to their marketing and sales-related needs. 

In contrast, Salesforce.org provides free technology to organizations and community initiatives dedicated to educational endeavors and philanthropy. Salesforce.org offers a platform that enables these entities to identify and prioritize investors and donors who can provide the resources necessary to fulfill their respective missions.

Salesforce.org is active in the following segments:

• Salesforce.org for Nonprofit Cloud
• Salesforce.org for Higher Education 
• Salesforce.org forK-12 Education 

Through these channels, Salesforce.org facilitates positive societal transformation. It also plays a significant role in the effort to achieve Sustainable Development Goals (SDGs). 

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SDGs encompass the 17 global goals determined by the United Nations (UN) as necessary for the elevation of the standard of living across the world. These initiatives center on implementing efficient solutions to problems such as poverty, hunger, social injustice, and climate change.

For higher education, Salesforce.org’s Education Cloud integrates recruitment, student experience, alumni engagement, and marketing in one place. The Education Cloud also simplifies the processes of student admission and enrollment and facilitates communication with student families. 

For five years in a row, Salesforce has been noted as the world’s number one CRM service provider. The organization continues to focus on digital changes most likely to drive global endeavors. 

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The World Economic Forum has discussed the Fourth Industrial Revolution, which encompasses all of the biological, physical, and digital systems functioning around us. Technologies used in devices like Apple and Fitbit smartwatches are not just utilities, they are digital integrations able to sync with human movements.

These digital advancements provide us biological data regarding heart rate, blood pressure, and even footstep count in daily life. This is a part of The Fourth Industrial Revolution—a change in everyday life. The Fifth Industrial Revolution envisions not just change but also the capacity to reveal possibilities for influencing and controlling the change surrounding us. 

Data Creation and Statistics  

As the digital wave continues to progress, an abundance of data is being generated. This information is analyzed, processed, modified, and stored each day. 

In May 2019, WealthEngine launched the Salesforce Connector app to facilitate the effective use of the large data pool available. Through this app, WealthEngine and Salesforce are able to effectively streamline prospecting and update approximately 100,000 donor records at once using WE Direct Access API. 

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Collaborative efforts exemplified by the Salesforce Connector app can play a significant role in utilizing data at its best. Below are some interesting facts demonstrating the power of data in the modern world:

1. On average, more than 490 million tweets are sent daily.
2. 290 billion emails are sent each day.
3. 65 billion messages are exchanged on Whatsapp every 24 hours.

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Data traffic generated from wearable devices such as Apple Watch, Google Glass, and Fitbit devices are on track to increase to an estimated 335PB per month in 2020. This is a marked increase from 2015 when approximate monthly usage was 15PB per month.  

The Impact of Salesforce’s Digital Revolution

The Fifth Industrial Revolution is an impact revolution. The challenge for Salesforce.org and other organizations is to correctly understand and respond to this fundamental transformation. 

A lasting impact can’t be centered on the needs of a single person. It must revolve around what is best for the collective good. That’s why Sustainable Development Goals are demonstrated as different segments of the same wheel, designed to affect a substantial impact on society. 

Corporate philanthropy is about helping and cooperating with others to encourage further growth and development within society. Cultural change, understanding of social responsibility, and alignment of work with technology are all important elements of a values-based business. 

Employees’ Expectations and UN SDGs 

Employees’ expectations are also changing. Millennials are looking for more than just consistent promotions, they also seek to understand the purpose of their work. Knowledge of values-based services is essential to making a positive impact on the next industrial revolution. 

Pat also emphasizes that a sense of purpose among Millennials is important for the emergence of values-based business. It can help in facilitating quality services and delivering impact in the next industrial revolution.

The aim of the UN’s SDGs is the creation of a better society and future for all. The world faces multiple challenges including poverty, inequality, climate change, health-related issues, etc.  Values-based businesses have a key role to play in developing effective strategies and technologies that will make these reforms possible.

Salesforce.org makes it possible for students from under-developed areas to access better learning through the internet. The Salesforce.org cloud-based education platform encourages increased student engagement and provides access to future career opportunities. 

Contribution of Worldwide Firms

According to Pat, organizations across the US are coming to the realization that an impact revolution is indeed coming and they must adapt to prepare for the inevitable digital wave. As proof of this widespread awareness, Pat points out, “38% of the largest companies in the US, two-thirds of the FTSE 100 all have a public statement of how they’re committed to the SDGs.” 

Together, Salesforce and WealthEngine have demonstrated that a commitment to making a social impact can align with a balanced business strategy.