Test Driving Salesforce Analytics Cloud
One of the most challenging tasks any sales or marketing professional deals with is creating campaigns that resonate with prospects, driving greater sales.
Analyzing customer data from a contextual standpoint by quickly adding in new data sets, modifying searches, queries, and identifying new patterns in prospect data is the catalyst that drives new business. The enhancements announced today to the Salesforce Analytics Cloud have the potential to get sales and marketing closer to that goal. As our marketing team faces these challenges, I decided to give the latest enhancements a test drive.