Prag Shah


Prag (Pragnesh) Shah brings over 25 years of diverse sales, marketing, operations and innovation leadership to WealthEngine and our clients. As our President of the Nonprofit division he oversees continued growth and customer experience of several thousand clients across a wide range of advocacy organizations, universities, hospitals, and museums. Prag is passionate about aiding organizations to efficiently identify and cultivate their next best donors and working with them to surpass their fundraising goals – all to further their missions and causes.

Previously Prag was Global President of Rosetta Stone, the mission-driven language and reading services company, helping learners in numerous countries around the world. His prior leadership roles include COO/CEO of a connected-car data services company, GM E-Commerce of an internet-based marketing services company, CEO of an international mobile payments company, and several executive level client facing roles at Sprint’s mobile division. He started his career as an aerospace engineer at NASA. Prag earned his BS and MS degrees at The George Washington University, and his MBA at Harvard Business School.

Prag has particular interests in nonprofits serving youth education and climate impact/conservation. He is an active supporter of Pratham to assist youth in India, was a founding member of the Digital Advisory Group for the National Parks Conservation Association to help protect ‘the parks’, and donates all proceeds from his travel photo-essay books to youth charities in US and Japan.

Prag was born and raised in the Washington D.C. area and recently lived for a few years in Japan. He is a passionate adventure seeker and photographer, and enjoys interacting with global cultures having done multi-week immersive travels on all seven continents, most recently in Antarctica.

His current travel planning with his wife and high-school aged son include Everest Base Camp, Kilimanjaro, or a sea/land expedition to the ‘Far North’ in Svalbard. Though these adventures do take him away from another one of his life’s love – his young Samoyed dog ‘Yuki.’