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About

A well-known investment advisory company was able to build stronger customer lifetime value (LTV). They were able to accomplish this through a pre-qualified prospect pipeline. Read more to see how LTV was significantly impacted.

Industry: 

Focus: 
Screening

Region: 
Northeast

A well-known investment advisory company was able to build stronger customer lifetime value (LTV). They were able to accomplish this through a pre-qualified prospect pipeline. Read more to see how LTV was significantly impacted.

The Goal

The company had a respectable roster of clients. So, with the knowledge that no two clients were the same, the company wanted to dive deeper to understand their clients. They also wanted to study incoming prospective clients. Research on these prospects would help them prioritize outreach efforts to those clients who had the potential for long-term engagements. Long-term relationships would lead, therefore, to improved LTV over time.

WealthEngine’s Solution 

First, the firm screened all inbound leads using WealthEngine. Wealth screening enriches prospect profiles with information on net worth, real estate, and luxury property ownership. Furthermore, screening can also indicate geographical location, lifestyle, interests, etc.

As a result, advisors have a better understanding of who they’re speaking with. When they speak to clients in a personalized and relatable way, it leads to increased engagement. Engagement further leads to building a long-term relationship with these clients.

What the Client Has To Say

The Head of this Investment Advisory firm has said,

WE-analytics-screens-01-small.png“With WealthEngine, we’re able to leverage wealth and demographic indicators to strengthen their relationships with existing clients and introduce themselves to new ones.”