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About Charitable Healthcare Organization

A charitable healthcare organization wanted to enhance their research into a rare form of blood cancer. They aimed to do this by raising funds through a major gift program. They wanted to identify major gift donors from within their database. With WealthEngine’s  look-alike model,  the nonprofit saw a 3x increase in campaign ROI in 2 months. Read their story to see how they achieved their 3-fold increase.

The healthcare nonprofit is focused on researching a rare form of blood cancer. Their main area of focus is healthcare data. When patients share their data, they help grow a bank of highly valuable information. The more information they gather, the more it strengthens research regarding this fatal form of cancer.

As an end-to-end solution in cancer research, their model depends on data, a strong network, and their clinical research. What’s more, these elements create a unique and effective system to conduct this research.

Industry: 

Focus: 
Data, Modeling, ROI

Region: 
Northeast

A charitable healthcare organization wanted to enhance its research into a rare form of blood cancer. They aimed to do this by raising funds through a major gift program. They wanted to identify major gift donors from within their database. With WealthEngine’s  look-alike model,  the nonprofit saw a 3x increase in campaign ROI in 2 months. Read their story to see how they achieved their 3-fold increase.

Who They Are

The healthcare nonprofit is focused on researching a rare form of blood healthcare-icon.pngcancer. Their main area of focus is healthcare data. When patients share their data, they help grow a bank of highly valuable information. The more information they gather, the more it strengthens research regarding this fatal form of cancer.

As an end-to-end solution in cancer research, their model depends on data, a strong network, and their clinical research. What’s more, these elements create a unique and effective system to conduct this research.

The Goal

The organization has a large donor base. Their challenge was identifying new high-level donors within this existing base.

Their aim was to prioritize their outreach efforts towards this high-impact group.

 

 WealthEngine’s Solution blog-lookalikes.png

WealthEngine recommended that they leverage their existing top donors to find new prospects like them.

To illustrate, WealthEngine recommended building a look-alike model. This model was based on their best donors. WealthEngine’s team then scored their existing prospect list using the model to identify those people in their donor base who were most similar to their highest gift-giving constituents.

What The Client Had to Say

“This is a revolutionary product that every single nonprofit should be using.”

 The Result

This look-alike model was able to identify people similar to the organization’s best donors. Furthermore, these were prospects who hadn’t given high-impact gifts to the organization before.

Thus, the model enabled them to create targeted outreach focused on more high-impact donors. As a result of these campaigns, the organization gained a 3x increase in ROI in just two months.