Analytics & Modeling

Get Rid of the Guesswork

The standard prospecting procedure goes like this: make some educated guesses about your ideal customer, fill the funnel with as many names as possible, and let sales and marketing find out which ones are viable. But what if, by understanding past customer success, you could prospect to people with characteristics in common with your best customers? That’s what WE does. We’re data scientists, so you don’t have to be. With predictive analysis and modeling, we find new high-net-wealth prospects by deepening the data for your best existing customers or donors. You’ll be able to predict how much they’ll spend, invest or donate, and when they’re likely to do it. It’s data, but it’s science – hundreds of wealth data points and proprietary algorithms. For you, though, it’s the right results.

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Predictive Fundraising Models

Combining predictive analytics and modeling answers key questions about your donors and prospects. Backed by science, WE helps fundraisers find prospects with donor modeling and predict when they’ll give and how much. We start with your donor database, then add our proprietary data to enrich yours. Our approach is simple: screen first, then model. And it works. With over 20 analytical models, we have the highest ROI in the industry. And we’re ready to help you:

  • Find more donors
  • Predict giving levels
  • Retain your donor base
  • Grow donor commitment
  • Convert members to donors
  • And more

Predictive Analytics for Marketers

Our approach for finding new customers is simple: first understand your current customers, then use that information to find new customers. Understand then engage. Our data scientists analyze your current customers’ purchases, wealth, lifestyle and affinities. Then, with our wealth insight and predictive algorithms, we find the customers most able and likely to buy. And finally we use the attributes of those customers to search for new ones that look just like them. In short, WE can help you:

  • Identify new markets
  • Acquire new customers
  • Increase ROI
  • Grow wallet share from current customers
  • Predict the impact of price changes
  • And more
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Contact Us

Call us at 877.927.8071 to find out more.

Free Demo

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