The latest Shullman Luxury, Affluence and Wealth Pulse answers a frequent question and addresses a common challenge amongst luxury marketers—Which advertising channels are the Top 10% most likely to engage with?  Millionaires (those adults with $1 million net worth or more--who represent about 10% of all adults or about 20 million adults) have different buying behaviors, product preferences, and media habits when compared to the average adult.Read more

I had the opportunity to talk with Norman Howe, President of luxury experiential travel retailer Butterfield & Robinson recently about trends he’s seeing in the luxury travel field. While Howe is focused specifically on the travel market, these trends present challenges and opportunities across all industries serving the ultra- and high-net worth consumer.Read more

We just announced our acquisition of BrightContext, a company that for the last few years has led the market in helping people make sense of large volumes of real-time data. What does this mean for the prospect researcher or fundraiser working on the front lines? Plenty. WealthEngine already has the broadest and deepest research data on the most donors and prospects in the nation (and the UK). By providing wealth, lifestyle, demographic and behavioral data, we help organizations every day answer questions like “Who are my best major gift prospects?” and “Would she be interested in education or health initiatives?”Read more

We’re very excited about this one!  This week we announced our acquisition of BrightContext, a company that for the last few years has led the market in helping business people make sense of large volumes of real-time data. Big Data is by no means a new phenomena, but recently it has hit something of a “trough of disillusionment” as companies that were excited by the promise it held, face the realities of garnering real insight and presenting that insight to their employees in ways that make a difference.  And that is why the combination if WealthEngine and BrightContext is so interesting.Read more

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-market strategy.   So (as I was taught) I decided to look at this from the consumer perspective….how can we make this notion of data-driven personalization more tangible?Read more

Pages

Call us at 877.927.8071 to find out more.

Try us on for size and see how WE fit!

Our team is standing by and ready to help.