Connecting Your Cosmetic Surgery Brand with Women

September 4, 2015
By Patti Minglin
Marketing, Luxury, Wealth Intelligence

According to a recent study commissioned by RealSelf, one in five American women is currently pursuing or planning to pursue plastic surgery.  At today’s rates, these women represent an estimated market of more than $75 billion*, with an additional $12 billion coming from the 24 percent of women who are planning to use less invasive procedures...Read more

How many charitable young millionaires, age 18-32, live in Austin, Texas? Tell Us and You Could Win an Amazon Echo at DreamForce

September 1, 2015
By WealthEngine Team
Company Update, Data-driven Marketing, Wealth Intelligence, Salesforce

Are you going to Dreamforce?

Our team is looking forward to meeting you there, you can find us in the exhibit hall and the Foundation Zone. We can’t wait to show you the recent features we’ve added along with our options for integrating WealthEngine into Salesforce.

Have you seen WE Prospect yet?

...Read more

Business Intelligence vs Predictive Analytics vs Prescriptive Analytics

August 31, 2015
By WealthEngine Team
Modeling & Analytics, Big Data, Business Intelligence, Data-driven Marketing

You say you want a revolution
Well, you know
We all want to change the world.

Business Intelligence, Predictive Analytics, Prescriptive Analytics…

The Big Data revolution’s got all kinds of scientific terms buzzing around today’s boardrooms at warp speed, smashing into each other on the path to becoming enterprise-wide solutions to business success. But what do they really mean? And more specifically, what do they really mean to marketers?Read more

Know How Many Newlywed Millionaire Women You Can Reach in NYC and You Could Win an Amazon Echo at DreamForce

August 25, 2015
By WealthEngine Team
Company Update, Data-driven Marketing, Wealth Intelligence, Salesforce

Are you going to Dreamforce?

We’ll be there and we can’t wait to meet you, whether it’s connecting in the Exhibit Hall or when we demonstrate our wealth intelligence solution  in the Foundation Zone.

Whether you’re new to WealthEngine or you’ve been using our FindWealth platform for years, you probably haven’t fully experienced one of our newest members of the WE family - WE Prospect.

...Read more

How to Convert Refer-A-Friend Referrals into Customers More Effectively Using Wealth Intelligence

August 18, 2015
By Jessica Smith
Wealth Intelligence, Personalization, Data-driven Marketing, API

You’ve got the social proof that referral marketing works. But how well is it working for you?

While an endorsement from a family member or friend holds stronger influence than most advertising and marketing channels, are you doing everything you can to optimize conversions after the initial referral takes place?

Immediate credit toward product and services can be enticing for some but if they’re still on the fence or not ready to buy, how are you engaging them in a way that will keep their attention and keep you top of mind?

Try segmenting based on wealth...Read more

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