Only 39% of donors on average renewed their support for a given charity from 2011 to 2012. This, according to AFP and The Urban Institute’s 2013 Fundraising Effectiveness Report, is the sad state of donor retention.

There are a number of reasons donors stop giving.  Research by Adrian Sargeant, one of the foremost scholars on the topic of donor retention, indicates that 53% of donors who do not renew cite reasons related...Read more

We all know that donor retention is on the skids, and costing nonprofits  millions in donations.  Among nonprofits in AFPs 2013 Fundraising Effectiveness Report, retention rates have fallen over the past 7 years from about 50% down to just 39%.  It's estimated that revenue losses from downgraded and lost donors was $735 million in 2012. According to research by industry expert Adrian Sargent, 53% of donors stop contribuiting for reasons related to poor communications on the part of the nonprofit.  The reasons cited are summarized in the below infographic from Bloomerang, where Sargent is a data guru.Read more


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