Validation Improves Website Lead Output

January 17, 2017
By Aaron Wittersheim
Data, Data-driven Marketing, Campaign, Marketers, Marketing

Below is a guest post from Straight North.

Organizations relying on their website for leads frequently leave out an extremely important component of lead generation marketing campaigns — lead validation.

Lead validation is the process of separating leads from other types of conversions, accomplished by reading website form submissions line by line, and by listening to recordings of phone inquiries generated by campaigns (SEO, PPC, display advertising, etc.).

In our presentation “...Read more

Using Big Data for Marketing and Fundraising Relevance

November 14, 2016
By WealthEngine Team
Big Data, Data-driven Marketing, Marketers, Insights, Fundraising

What is Big Data?
Ask 10 people, and you may get 10 different answers. Big Data can be generally defined as data from multiple sources that is combined in ways to make it informative and actionable. By combining data from disparate sets, patterns and insights emerge, and this actually creates more data! As patterns and trends are recognized in the data, these relationships, not previously a part of the data set, become new bits of data ripe for mining and analysis.

As time goes on, bigger data sets are also being generated because information is being...Read more

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