Among the top philanthropy buzzwords in 2012 were “data” and “data scientist”. Certainly the phrases “predictive modeling” and “data analytics” have made their way into the fundraising lexicon. Predictive modeling can have a significant impact as part of a data-driven annual fund in helping to take some of the unknown variables out of the equation. To help explain modeling and analytics further, we spoke with WealthEngine’s Vice President of Analytics, Cong Qian.Read more

As part of your multi-channel approach, it’s important to consider mobile. One in three Americans use mobile as their primary means to access the internet, and mobile has almost 100% penetration in the U.S. with over 280 million subscribers. We spoke with Jenifer Snyder, executive director of The mGive Foundation, a 501(c)(3) that assists nonprofits in their text donation campaigns, about mobile strategy. “Mobile strategy is interfacing with your donors through their preferred device – by their head, in their hand, as their alarm clock,” Snyder explains. She describes the three avenues to explore when planning mobile strategy.Read more

It’s March in the annual fund. If you’re on a calendar fiscal year, you’re starting to get those first results in and get a feel for how people are responding in 2014. If you’re on an academic fiscal year, you’re seeing fourth quarter looming on the horizon and planning those final appeals. If you’re on a...well, it’s always “That Time Of Year” in the annual fund, isn’t it? And the goal remains the same – more people giving more dollars.Read more

The social evolution of consumers brought about by the ubiquitous spread of social media has had a consequence likely not anticipated by many in the nonprofit or business communities: an unprecedented increase in Corporate Social Responsibility, or CSR.  CSR is nothing new – corporations and businesses of all types and sizes have aligned themselves with nonprofits through cause-marketing and other co-branding initiatives for decades.  Yet the advent and spread of social media communications, which has effectively broken down the barriers to interaction between consumers and corporate entities, has ushered in an era of openness and transparency that few could have foreseen.Read more

Data is being created at an alarming pace, as information is collected from a growing range of sources such as social media, smart phones, tablets, cameras, satellites, remote sensors and other emerging technologies.  In fact, IBM estimates that as of 2012 an additional 2.5 exabytes of data is created every day – the equivalent of all words ever spoken by every single human being in history.  Data is neither intrinsically good nor bad – it simply is; it exists.  It is what we use data for that causes controversy.  It’s hard to be for or against data, but the use of data by government and businesses to determine buying behavior, track calling patterns or display advertising as we surf the web – are popular topics in today’s digital world.Read more

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