Day of Giving

University Days of Giving are a great platform to attract new and repeat donors. Learn more about identifying major gift potential among these donors.

Salesforce Connector

WE Salesforce Connector is a convenient link between Salesforce and WealthEngine’s powerful data on wealth, lifestyle, interests and affinities.

email marketing best practices

Ever wonder why your email marketing campaigns see low click-through rates or CTORs? Use our best-practice tips to refine your email marketing strategy.

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When you hear the phrase “social network,” your first thought might be seeing another “Which character in Game of Thrones are you?” personality test that another friend has shared on Facebook. Add the word “professional” in front of “social network” an …

university fundraising

A little known secret to university fundraising is modeling. Learn how your screening data can help you find donors you may have overlooked.

Using a custom data model created by WealthEngine, the organization was able to efficiently move high net-worth prospects along on the donor journey model.

WealthEngine’s client is a top global, luxury car maker. The company realized that they had to move away from one-to-many communications to a one-to-one approach. Their research had shown that 59% of luxury consumers agreed that personalization is key …

The university found that Major Gifts were a challenge. WealthEngine’s Client Engagement Manager suggested that they use wealth modeling as a solution.

major gift fundraising

Major Gifts Fundraising often has lead times as long as 2-3 years. WealthEngine’s data modeling reduces lead time by finding the best major gift prospects.

Last week, Salesforce (NYSE: CRM), the global leader in customer relationship management, announced that it would merge with its independent nonprofit social enterprise, Salesforce.org, to further scale its philanthropic efforts. By integrating Salesfo …

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