SofTrek Corporation

The mission of SofTrek Corporation is to provide donor management software, fundraising capabilities, managed hosting services, and technology solutions to nonprofit organizations. Their flexible and easy to use fundraising tools integrate with a nonprofit’s existing applications so donor information can be stored completely in one place. SofTrek’s products are designed to help nonprofit organizations grow their donor base, raise more funds, and improve ROI to successfully support their missions. SofTrek partnered with WealthEngine to host a live webinar: Prioritizing and Segmenting Your Donors for Fundraising Success. The webinar discussed strategies for screening donor data, integrating screening results into donor management systems (particularly SofTrek’s ClearView system), and using built-in analytics to segment and prioritize the results for major gift, planned giving, direct mail, and special events.