Christian Brothers School
Over $20M Raised in Cash Gifts and Campaign Commitments
The Christian Brothers School wanted to assess which of their alumni had the propensity and capacity to contribute major gifts to their institution. Using WealthEngine, they were able to segment their alumni into groups to determine which would be prospects.
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The Goal
The Christian Brothers School aimed to connect with alumni with the capacity to donate substantially and convert those former students into major gift prospects.
WealthEngine's Solution
The fundraising team of the Christian Brothers School used Propensity to Give (P2G) scores and gift capacity range scores to segment alumni. They then used WealthEngine to gain insights on the top prospects who were identified.
Their Result
After attributing scores to top prospects and then engaging them, the Christian Brothers school received eight seven-figure cash gifts: $16 million in donation commitments, $4.5 million in planned giving commitments, and $2.5 million towards an endowment fund for faculty and development.