A State University in the Northwest
ROI Increases by 228x with $11M Raised in 5 Years
A large state university aimed to pinpoint individuals capable of giving $25k or more. They leveraged WealthEngine’s on-demand screenings to narrow their list of prospects to a targeted list of donors.
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The Goal
The large state university wanted to identify and qualify 6,000 new prospects for their marketing campaign’s pipeline and prioritize which of the constituents to target and nurture.
WealthEngine's Solution
By performing on-demand wealth screenings, WealthEngine was able to help the university identify 7,815 prospective donors over five years, qualify 3,462 prospects, and prioritize campaign outreach to 569 targeted donors. This segmentation allowed staff to focus on only the top 7% of prospective donors.
Their Result
Over the next five years, the university raised $11.4M with less than a $50k investment… An ROI of 228x.
“The amazing thing is that this $11.4M in revenue is directly attributable to the work we’ve been doing. We didn’t hire any additional staff, we didn’t add to travel or hospitality budgets.” — Senior Director of Advancement Services