Large Hotel Group
Over 100K Net New Prospects Found in One Year
This large hotel group is a membership-based, representation firm for a consortium of five-star luxury boutique hotels. They assist membership with everything from sales and marketing to distribution and technology, but each unique property is privately owned and managed.Talk to us today
This hotel group needed to define their target customers and establish common customer personas in order to build stronger relationships.
They partnered with WealthEngine to analyze and profile their customer base. The primarily leveraged WealthEngine’s prospecting tools to perform routine screenings and uncover key segment’s true attributes, including age, business ownership, leisure activities, and interests such as golf, skiing, wine or the environment.. The WealthEngine scorecard model allowed them to rank prospects for similarity to top customers.
WealthEngine prospecting tools allowed them to rank all new prospects. The reservation rate, or number of reservations per household, spiked significantly in the $1MM to $5MM net worth range, indicating a strong opportunity to stimulate this group to spend more.
“We had no idea who our best customers really were. This report gave us external clarity to inform our segmentation, and we’re using it to build a brand strategy.”
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