Opposites Attract: Hot Topic, Cool Vendor

There’s a lot of hype around data driven marketing – and there’s certainly a lot of companies that claim they have the services you need to drive a data driven marketing strategy. But what does that really mean?

We know it’s about using unique data to remove the guesswork so you, as marketers and fundraisers, only engage with people most likely to buy, invest or donate.

Bottom line – it’s not just about data either. It’s about powerful insights that allow you to deliver value by engaging customers and prospects more effectively. Whether fundraising, marketing a luxury brand, or targeting affluent investors, you should be able to answer these core questions…

• Do they have the money to buy, donate, or invest?
• Do they have the affinity & lifestyle to align to the product or cause?
• Is now the right time to engage them?

Technology and solutions are moving at a warped speed, so it’s critical that you don’t look in the rear view window, but focus on the signals of what’s coming in the future. What type of analytics should you use? How can I integrate new data it into my current platform? How do I leverage the insights to develop a strategy that drives ROI?  

Well, we have news for you.  WealthEngine has some pretty cool solutions and we’re not the only ones who think so. According to a recent report published by Gartner, the world’s leading information technology research and advisory company, WealthEngine is among five vendors named a “Cool Vendor in Data-Driven Marketing”.  We know we were recognized for approaching the data-driven marketing landscape with innovative technologies and unique data analytics warranting attention from prospective customers like you.

*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.