For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations.
-AFP 2015 Fundraising Effectiveness Survey
Not many nonprofits think about going into a new calendar year in the framework of failure. However, lack of a clear plan and course of action at the end of 2015 is one of the best ways to ensure failure in the coming months.
Because up to 40% of annual revenue is donated between October and December in any given year, many nonprofit organizations expend tremendous effort and focus on activities within those months.
It’s a mad dash to determine if you have the right course of action in place for Spring Appeals and fundraising efforts.
That’s why we created a new series: 8 Days to a Successful 2016.
We’ll cover the following over 8 days…
Determine Strategy: How does data drive your fundraising today and how should it in 2016? | October 30 |
Submit data for appends: From demographic to wealth to lifestyle appends | November 6 |
Personalize Your Ask: Find the top 10-20 individuals you need to talk to in Nov/Dec | November 23 |
Determine Data Investments: Think about preparing your data for 2016 – spring appeal, major events, etc | November 30 |
Stewardship and Donor Retention Gut Check | December 30 |
Track and measure 2015 results | January 11 |
Wealth screen and append year-end donors and those who were not screened prior to year-end. | January 15 |
Build 2016 models off of 2015 data | March 1 |
(Want to add these dates to your calendar as reminder? We’ll give you the tools to do so when you subscribe to the series below.)
A newly published article in Chronicle of Philanthropy urges nonprofits, “To make fundraising more effective, nonprofits [should] make incremental increases to their fundraising budgets, measure the return on those investments by gain and loss categories, and make additional investments based on those results.”
Becoming a proactive fundraising engine takes more than planning 1 to 2 months in advance.
WealthEngine can help you shift to being a more proactive fundraising organization and assist in your 2016 success, if you are willing to act now.
To get started, subscribe to our 8 Days to a Successful 2016 email series and we’ll take you step-by-step through the process we’ve honed over 15 years working with nonprofits. You’ll get tools, webinars and the option to set up calendar reminders to keep you on track.
Euromoney People Intelligence, a divisional pillar of Euromoney Institutional Investor PLC, rebrands its business as Altrata,…
WealthEngine’s sister company, Wealth-X, published the nineth edition of the World Ultra Wealth Report last…
Retaining current donors and drawing new supporters is key to the health of any nonprofit.…
Millennials will be the largest proportion of the wealthy and their giving practices shouldn't be overlooked. Organizations…
Successful nonprofits should look for new funding opportunities. In recent years, venture philanthropy has been…
This guide covers top giving trends for social justice causes, the future of donor landscapes,…
View Comments