New Report Shows Luxury Brands Can Benefit by Building Personalized Relationships with Boomers
Today WealthEngine and Forbes Insights released the report “Engaging 50+ Consumers in a Digital World: How Luxury Brands Earn Trust Through Online and Offline Channels” highlighting the marketing potential and best practices for luxury brand marketers to reach and win the business of wealthy 50+ consumers. Luxury marketers who exclusively focus customer acquisition strategies on Millennials or who shift outreach exclusively to digital channels are missing opportunities of gaining the market share of a still powerful customer segment – Boomers.
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