New Report Shows Luxury Brands Can Benefit by Building Personalized Relationships with Boomers

New Report Shows Luxury Brands Can Benefit by Building Personalized Relationships with Boomers

November 16, 2015
WealthEngine

Today WealthEngine and Forbes Insights released the report “Engaging 50+ Consumers in a Digital World: How Luxury Brands Earn Trust Through Online and Offline Channels” highlighting the marketing potential and best practices for luxury brand marketers to reach and win the business of wealthy 50+ consumers. Luxury marketers who exclusively focus customer acquisition strategies on Millennials or who shift outreach exclusively to digital channels are missing opportunities of gaining the market share of a still powerful customer segment – Boomers.

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