Mike Lees’ Week in Review: Data-Driven Marketing, Being Customer-Centric & More

It was quite a busy week on Twitter last week. Predictive analytics and data insights are always on my mind and after returning from the Gartner Digital Marketing conference the week before, I’ve got data-driven marketing on the brain more than ever.

Last week I was sharing tweets around the many hats we, as CMOs, wear and how we can all get ahead, what data-driven marketing success looks like and customer-centric marketing. Because when it comes down to it…It really is all about the customer, isn’t it? Would love if you would join the conversation.

Michael Lees is Chief Marketing Officer at WealthEngine. His “Week in Review” is a weekly round-up of conversations, insights and inspiration he’s discovered around the web. Have something you want him to take a look at and weigh in on? Tweet him @michaeljlees and tag #WECMO.

Want a demo of WealthEngine to see how WE can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.

Share

Recent Posts

  • Article

How to Create a Donor Pyramid to Raise More for Your Capital Campaign

Starting or running a capital campaign? Here's how to build a donor pyramid or fundraising pyramid to ensure success. Skipping…

6 days ago
  • Uncategorized

How to Enhance Your Video Conferencing Experience

To enhance your video conferencing experience consider your headspace, background, the appropriate amount of lighting and noise level.

1 week ago
  • Blog

How to Increase Your Assets Under Management in a COVID-19 World

Tune in for an executive briefing and live Q&A with Chady AlAhmar, CEO of Wealth at Old National Bank, and…

1 week ago
  • Blog

Short Term Fundraising Action Plans: The Next 90 Days

WealthEngine caught up with Ian Swedish from CCS Fundraising to reflect on the current landscape after 60 days and prepare…

2 weeks ago
  • Uncategorized

How Healthcare Organizations are Pivoting to See Fundraising Success in a COVID-19 World

WealthEngine caught up with ChristianaCare’s Vice President of Development Gordon Brownlee and Spectrum Health's Director of Finance and Operations Greg…

4 weeks ago
  • Uncategorized

5 Critical Steps for Successful Giving Tuesday Now Follow Up

These 5 critical steps for your Giving Tuesday Now follow up will increase your fundraising beyond what you capture from…

4 weeks ago