Mike Lees’ Week in Review: Data-Driven Marketing, Being Customer-Centric & More
It was quite a busy week on Twitter last week. Predictive analytics and data insights are always on my mind and after returning from the Gartner Digital Marketing conference the week before, I’ve got data-driven marketing on the brain more than ever.
Last week I was sharing tweets around the many hats we, as CMOs, wear and how we can all get ahead, what data-driven marketing success looks like and customer-centric marketing. Because when it comes down to it…It really is all about the customer, isn’t it? Would love if you would join the conversation.
The many sides of a multifaceted #CMO. http://t.co/a9Xv6Uy3ZM @inContactCMO #marketing
— CMO.com (@CMO_com) May 16, 2015
What does it mean to be a data-driven marketing success in 2015? @WealthEngine #marketing #datadrivenmarketing http://t.co/0n7P9xnTgb
— Michael Lees (@MichaelJLees) May 14, 2015
“When someone asks, ‘What do you do?’, they really mean, ‘What can you do for me?’ #GartnerDMC” @WealthEngine http://t.co/qkLiQu2jKH
— Michael Lees (@MichaelJLees) May 12, 2015
CMOs want to be data-driven but “61%of CMOs say they have a long way to go in using big data properly” http://t.co/BDJQOdBaPS @wealthengine
— Michael Lees (@MichaelJLees) May 14, 2015
Michael Lees is Chief Marketing Officer at WealthEngine. His “Week in Review” is a weekly round-up of conversations, insights and inspiration he’s discovered around the web. Have something you want him to take a look at and weigh in on? Tweet him @michaeljlees and tag #WECMO.
Want a demo of WealthEngine to see how WE can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.