Leveraging Big Data And Getting Personal With Cross-Pollination Marketing

Leveraging Big Data And Getting Personal With Cross-Pollination Marketing

April 22, 2014
WealthEngine

Many organizations turn to cross-pollination marketing, which leverages two brands to help customize and personalize the marketing experience for customers. Specifically, cross-pollination refers to the innovation and spark that is created by bringing fresh eyes, distinctive perspectives and common goals together. In order to most effectively use cross-pollination marketing, companies must also incorporate data analytics to ensure that they are appropriately targeting both existing and potential customers and creating partnerships that make sense to reach them.

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