IWC Schaffhausen brings consumers through watch production process

IWC Schaffhausen brings consumers through watch production process

August 28, 2014
WealthEngine

Swiss watchmaker IWC Schaffhausen is promoting its customization processes through a dedicated Web page that offers detailed information about the manufacturing steps behind the brand’s watches.

The Web page is being promoted on the brand’s Facebook to encourage fans to click through to detailed information about the manufacturing process. By presenting this information to consumers, IWC Schaffhausen is allowing an inside look into the brand, allowing a deeper understanding and appreciation by consumers.

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