The Humane Society of the United States

Increased Donor Lifetime Value with Tailored Ask Amounts

The Humane Society of the United States, the nation’s most effective animal protection organization, wanted to involve and engage more donors in their fundraising efforts. They used WealthEngine to assess which of their existing donors had a greater propensity and capacity to give.

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The Goal

The Humane Society of the United States wanted to identify more supporters, deepen their involvement, and increase their support. They wanted to maximize the donor experience based on direct mail, and increase the average gifts they received. 

WealthEngine's Solution

Integration with WealthEngine’s API delivered real-time insights about wealthy prospects as they entered the organization’s DMS. They used WealthEngine to create and evaluate 2 stat models that helped them identify millionaires that had been hidden in their $17-$18 annual fund donation group. They were also able to screen their existing donors, allowing them to populate and restructure their major gift portfolios.

Their Result

WE Propensity and Capacity to Give scores enabled the Humane Society to increase mid-level donations by 20%, and expanded qualified prospects in the ’Planned Giving Program’ by 49%.

“We felt like we were building something together with WE. That it was a partnership, and that WE was invested in our success and that we were invested in WE’s success… I definitely recommend WealthEngine. They are invaluable and essential to enhancing the donor experience.”

Emily Courville, Sr. Director, Analytics, Resources & Data

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