William Paterson University

Increased Donations & Deepened Engagement through Social Media

Creating opportunities for alumni and constituent engagement is a priority at William Paterson University’s advancement office. By leveraging WealthEngine to increase engagement, the university was able to create an active online community for prospect research and cultivation.

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The Goal

William Paterson University was looking to develop programs for alumni engagement, needing to secure donations and connect with alumni who wanted to give back to the community. The university has always been dedicated to using social media for prospecting, and was looking to use a similar technique in order to enhance their research and alumni relations.

WealthEngine's Solution

The university leveraged WealthEngine to screen social media in order to corroborate business and personal information. An active online community was created for the university, allowing for them to identify new prospects and uncover new contextual information.

Their Result

Since they started using WealthEngine, William Paterson University’s advancement department has improved communication and efficiency in their offices, increased the number of donations, and enhanced relations with alumni. The relationships that have been cultivated through the online community have created potential for increased future gifts as well.

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