High-Conversion Fundraising Tactics & Messages During Coronavirus Times
WealthEngine caught up with Rick Dunham, Chair of the Board of the Giving USA Foundation, to talk about what organizations can do to boost fundraising amidst the coronavirus outbreak.
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- How organizations are pivoting to raise funds right now
- What kind of messaging is working to increase conversions
- Specific actions your organization can take in this tight market for dollars
Rick is a 40-year veteran in marketing, fundraising and organizational development for nonprofit organizations. After serving for 11 years in nonprofit management and fundraising leadership roles, Rick began his consulting career in 1989. In 2002 he founded Dunham+Company, which has become a global leader in providing fully integrated marketing and fundraising strategies for nonprofit organizations.