Gartner Acknowledges WealthEngine in Market Guide for Marketing Data Providers
WealthEngine Named Alongside List of Third-Party Data Providers That Deliver Capabilities to Understand and Target Audiences More Effectively
WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, announces that it has been named to Gartner’s recently published Market Guide for Marketing Data Providers, published May 13, 2015 . In the report, Gartner states demographic data, traditionally the king of data types, is diminishing in importance. Other types of data, including behavioral and psychographic data, enable digital marketers to understand and target audiences better,
Digital marketers’ appetites for data keep growing, and they look for it from a growing number of sources, including third-party marketing data providers. However, not just any data will do. Digital marketers need data that fits their evolving marketing strategies and the new techniques that they employ.
“For over a decade, WealthEngine has continued to refine its data to meet the needs of its customers across the nonprofit, healthcare, education, luxury, and financial services markets. Being recognized by Gartner as a representative vendor for these marketing data offerings is a direct testament to our vision and innovation”, said WealthEngine president and chief executive officer Mark Logan. “The Market Guide for Marketing Data Providers is a referencable data guide that outlines market definition, market direction, market analysis, and market recommendations. We are honored to be recognized in this context and among other reputable data providers.”
WealthEngine prides itself as the only ‘at scale’ B2C lead scoring platform. It aims to increase the revenue of its clients by connecting them with the customers who are most likely to donate, buy or invest. WealthEngine combines proprietary, public and third-party sources of data to build detailed profiles of affluent individuals who are likely prospects to contribute to nonprofits, purchase luxury products or invest in financial services. Ultra-segmented audiences can be identified and targeted using wealth, demographic, lifestyle and personal attributes across a database of more than 230 million people in the U.S.
The Market Guide for Marketing Data Providers report is available here.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine’s products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit http://www.wealthengine.com.
Robin Bectel, Allison+Partners | 703.244.2242 | firstname.lastname@example.org
Jackie S. Graziano, WealthEngine | 240.483.4912 | email@example.com
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