Wesley Homes
Fundraising Goal Exceeded by $200k
Wesley Homes wanted to identify new prospective donors with a high propensity and capacity to give. WealthEngine helped Wesley Homes identify which major gift prospects would be most likely to give to their organization.
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The Goal
Wesley Homes aimed to pinpoint major gift donors with the capacity to give six and even seven-figure gifts to their campaigns, now and in the future.
WealthEngine's Solution
Wesley Homes was able to use WealthEngine’s Prospect Generator to identify brand new prospective donors to communicate with. The list was based on wealth attributes as well as prospects’ propensity and capacity to give to projects geared towards seniors.
Their Result
After evaluating the wealth attributes, ratings, and scores of donors who seemed the most likely to give, Wesley Homes generated lists and prioritized their prospects. The information they had gathered from WealthEngine led them to raise $200k more than they initially anticipated.