Find the Sweet Spot Between Personalization and Privacy

Find the Sweet Spot Between Personalization and Privacy

July 14, 2015

Ask your average consumer three simple questions:

  1. Do you dislike spam? Typical answer: “Yes, of course.”  
  2. Do you like personalized consumer experiences? Typical answer: “Yes, of course.” 
  3. Are you willing to give up a certain amount of personal information so vendors can personalize engagements with you? Typical answer: “Errrrrmmmmm… ”

And there’s the rub. You can’t have it all. 

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