Regional Theater based in DC
Estimated ROI of 1000% After One Year
A Regional Theater based in DC wanted to gain a more holistic view of their existing donors and determine each donor’s propensity and capacity to give. Using WealthEngine, the center was able to create models based on each donor’s wealth attributes.
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The Goal
The center sought to reinvigorate their stagnant donor base by creating a more systematic approach to establish the right ask amounts from patrons.
WealthEngine's Solution
Using WealthEngine, the center was able to generate models to create and assign donors to affinity clusters (i.e. Super Advocates, Advocates, Buyers, or Triers). The center’s staff was also able to leverage WealthEngine’s wealth attributes, such as ‘Propensity to Give’, which allowed them to tailor asks to individuals.
“We may have been successful without doing the wealth screening, but it would have been more like hunting and praying. WealthEngine is as close to a sure thing as you can get.” – Chief Development Officer
Their Result
By generating specific ask amounts for each patron in direct mail appeals, the center noticed that individual giving increased by 20% the first year and 15% the following year, with an estimated ROI of 1000%.