Dom Pérignon opens atelier doors to experience heritage, tastings

Dom Pérignon opens atelier doors to experience heritage, tastings

May 6, 2015
WealthEngine

LVMH-owned Champagne maker Dom Pérignon is inviting consumers to walk along the vineyard path of monk Dom Pierre Pérignon through a tasting experience at its French spirits atelier.

Atelier Dom Pérignon is a new program offered by the Champagne house that invites consumers to The Abbey of Saint-Pierre d’Hautvillers in the heart of the Champagne region of France. Inviting consumers into the “ancestral” home of a brand fully immerses attendees in a storied heritage and offers a degree of transparency that branded events held elsewhere cannot provide.

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