Cool Vendors in Data-Driven Marketing 2015

Hello, marketers! It’s that time of year again — you know what I mean, when the birds are a-chirp, the pollen is high, and the coolest of the cool emerge from their cabanas and give the world a full-throated hiya.

We here at Gartner for Marketing Leaders Data-Driven HQ were hard at work in 2014 and early 2015, culling through nominees, isolating claims, evaluating startups and some more established players on that ineffable spectrum of Coolness that can only be summed up in the satisfying phrase: We know it when we see it.