Consider the Whole Prospect Picture: Going Beyond P2G and Estimated Giving Capacity
When conducting research on your prospects it’s important to work efficiently to identify who best to cultivate. If you’re using WealthEngine you more than likely use our Propensity to Give (P2G) score and Estimated Giving Capacity (EGC) to help segment and prioritize your donors and prospects. That’s fantastic! And we absolutely encourage you to use these.
But there are many other scores and data within the prospect profile that can further enhance your knowledge of the individual. If you aren’t making use of these additional scores, you may be missing out on valuable information about your prospect.
Let’s take a look at a few examples of WealthEngine scores you should also be utilizing.
Cash on Hand:
This modeled score predicts the amount of available funds that are readily accessible for the household; such as checking, savings, and money market accounts. This score can also be used as a proxy for discretionary income.
If your fundraising program is in need of immediate funding for a particular project or initiative, your prospects with higher Cash on Hand range may be some of your best targets.
It can also be helpful when in a gift conversation with a prospect who has not yet made a major gift. For example, you know that their EGC is $1M-$4.9M, but their Cash on Hand is $50K-$99K. Iit may be more realistic to make an initial ask for $50K and build the relationship further from there.
This score identifies an individual’s influence in the community based on how many boards (corporate or philanthropic) they are affiliated with. This is done on a scale of 1 to 4, corresponding with quartiles.
Your prospects with a high influence score of 1 or 2 are individuals who are engaged with a larger group of constituents in your community and likely have more corporate and philanthropic connections. This could be helpful if, for example, you wanted to look for some new potential board or committee members. This score could enable you to select and target more dynamic board members who are well-connected.
GuideStar Foundations-High/Medium Quality of Match:
Individuals who serve on boards of private foundations are a somewhat elite group of individuals. Whether it is their own family foundation, or they have been invited to serve on the board of a private or corporate foundation, both are equally significant in displaying that individual’s commitment to philanthropy.
GuideStar Directors-High/Medium Quality of Match:
Delving into the types of organizations where your prospects serve on boards can you give a keen insight in to the causes and charities that they are most passionate about. They have agreed to give their time to serve on a board of this organization, hence, likely displaying a deep commitment to this type of cause and mission.
WE want you to be successful in your fundraising and provide you with detailed profiles so you have a complete picture of your donors and prospects. With our wide range of ratings and scores we give you a sense of not just an individual’s propensity and capacity, but also their financial position, potential influence, and philanthropic interests. Remember to dig deeper into your profiles to learn more about your prospects, which will likely in turn, provide greater returns!