8 Phases of A Successful Annual Giving Campaign

what is an annual giving campaign

What is an Annual Giving Campaign?

In the previous piece in our annual giving series, we explored the function and value of annual gifts. An annual gift is a contribution made to a nonprofit organization or higher education institution, provided on any given annual basis with unrestricted purposes. By extension, an annual giving campaign is an organized effort, established by your organization or institution, to solicit yearly gifts to support your general operations. The question is: what all is involved in an annual giving campaign? And how best do you structure your fundraising efforts to meet your goal? Let’s explore the 8 phases involved in a successful annual giving campaign.

Annual Giving Campaign Phases

1. Form a Steering Committee

Before creating an annual giving campaign plan, it’s important to round up a group of people to help you oversee your campaign at large. The first step in your annual giving campaign is to form a steering committee. This is a group of 6 to 8 board members who will help you plan your campaign before you assemble your full staff. Essentially, the annual fund steering committee decides on the priorities and order of business an organization manages. So, they help give your organization strategic direction and support. If anything, they have a vested interest in the delivery and outcome of a project.

2. Plan Campaign: Outline Your Campaign Goal and Budget

Now it’s time to begin planning your annual giving campaign. During this time, it’s necessary to set a goal for your annual fundraising campaign. So, it’s important to make your goal as measurable as possible. Remember, at the very least, the basic goal for your annual fund is to secure funds for your operational expenses. So, it’s necessary to evaluate what your basic needs are. Revisit the mission of your organization and work backward. Ask yourself: what is our organization’s reason for operation? And what do we need, regularly, to make our mission a reality? You may also harbor more general goals that need to be quantified. This may include: cultivating and nurturing deeper connections with your donors, improving donor retention, increasing engagement, and identifying prospects.

So, once you begin planning your goal, begin mapping out a budget for annual fundraising efforts. This funding will help cover the costs of fundraising events, making solicitations to prospects, and investing in fundraising software.

3. Establish an Annual Giving Campaign team

Once you have a clearer impression of your annual giving campaign goals, it’s time to begin assembling your team. Since annual giving campaigns are ongoing, it’s easy for them to take a back seat when your staff is addressing efforts that require immediate attention. So, to prevent your campaign from falling by the wayside, it’s important to create a designated annual fund team. They will ensure that your organization is on track to meeting your annual giving campaign goal, and will work tirelessly to pursue it.

You may be wondering: who all do I involve in my staff? Since annual giving campaigns are so broad, you need to employ a cross-functional team to manage your campaign. For example, it’s necessary to hire a major gift officer since 60% of your annual fund will be made up of major gifts. Additionally, volunteers can help your organization broaden its reach and inspire more individuals to give. If anything, their presence creates the perception that your annual giving campaign is a community-based fundraising effort (not just another fundraiser). It’s also important for you to involve board members and key stakeholders so they can track your campaign’s progress and see where best to redirect your efforts.

4. Analyze your donor base

Now, before you begin developing a marketing strategy for your annual giving campaign, it’s important to figure out who your target audience is. By narrowing your focus, and determining who all would be most likely and most inclined to give, you can tailor your marketing strategy to appeal to those donors who are already interested in donating. This cuts your work in half. The question is: how do you figure out who has the propensity and capacity to give to your organization?

With a wealth screening, you can see which donors have the greatest propensity and capacity to give. Not only can you segment your audience based on basic demographic information such as age, but you can also append your database with wealth attributes. So, you can easily understand an individual’s giving history (what/how much they’ve donated in the past) and estimated giving capacity (what/how much they’re likely to give in the future). This will help you understand how to spark their interest and, as a result, expand your reach to donors just like them.

It’s also important to create an annual fund model. Now that you understand the commonalities among your planned giving donors, you have a clearer impression of who to target. By using predictive modeling, our data scientists employ WealthEngine data along with your data to create a unique, custom algorithm. Using this algorithm, WealthEngine can predict who in your database is most likely to donate to your organization on an annual basis (via online channels or direct response channels).

5. Develop a marketing strategy

Now that you’ve formed your annual giving campaign team, it’s time to develop your marketing strategy. Remember: communicating the mission and message of your campaign is your first priority. Who does your organization seek to serve? And how will it address the needs of that community? How will your organization leave a lasting impact? To develop an effective marketing strategy for your campaign, you should create a case statement, campaign theme, collateral material, media, and at least two campaign kickoffs (one internal and one external).

During this time, it’s also incredibly important to develop your stewardship strategy. It’s paramount to focus on engaging your donors in ways where you can form deeper relationships with them. This will help you increase the number of recurring donors in your base, who are incredibly valuable to your organization. So, in order to cultivate and nurture your donors effectively, it’s necessary to hyper personalize your outreach. By articulating or displaying a grasp of their individual contributions or interests, you can forge connections with your donors that highlight their values in relation to your overall goal. This can be done through different channels such as direct mail, online campaigns, or planned events.

6. Launch your campaign

Now that you’ve done all of your annual giving campaign prep work, it’s time to launch your campaign! Before you open your campaign to the public, you should first conduct a Board (or Internal) Campaign, soliciting internal gifts. Once all of your board members have made contributions, you can then go to the community for support. Remember: the Internal campaign lays the foundation for your annual giving campaign, so public support can only be gained after you’ve received complete participation from your Board.

Once you’ve opened your campaign to your community, it’s important to solicit gifts in sequential order. This fundraising strategy, of sequential solicitation, is a guide outlining the order in which you should receive gifts to meet your fundraising goal. That being said, it’s important to secure your major gifts first, and then receive smaller gifts toward the end of your campaign. That way, once you secure the bulk of your goal through larger donations, the smaller gifts you receive are just meant to help you reach the end of your goal.

During this period of gift solicitation, it’s also important to create opportunities for your donors to interact with your organization beyond donating. This could be through the creation of special events, volunteering opportunities, peer-to-peer fundraisers and other nonprofit fundraising ideas.

7. Thank your donors

As your annual giving campaign efforts wind down once you’ve met your goal, be sure to express thanks for their participation. Without their efforts and commitment to your cause, you wouldn’t be able to transform your mission into a reality. Your donors, and their generous contributions, are what make that possible.

So, before following up with another ask, be sure to express your gratitude by sending them a personalized thank you message! When donors feel acknowledged for their actions, they feel like change agents, and are inspired to do more to create a positive impact.

8. Track Your Progress

Now that you’ve reached the end of your annual giving campaign, it’s beneficial to reflect on your campaign process. Ask yourself: what worked? What extraneous factors did we not account for? How could we transform our campaign moving forward? Answers to these questions will help you address and reframe your fundraising goals.

It’s also necessary to assess your stewardship goals and restrategize if needed. Did your donor retention rate increase? By how much? Are there donors in your database who have the propensity or capacity to give more?  Which donors upgraded their gifts? Evaluating your campaign from this lens helps you adjust your fundraising strategy. It also helps you identify effective ways to deepen donor engagement for future campaigns.

A Look At Millennial Wealth

Discover the best prospects you can target for your annual giving campaign. Download WealthEngine and Coldwell Banker’s A Look at Wealth 2019 to get inside the minds of millennial millionaires.

This is the second article in our Annual Giving series. We hope you enjoyed learning about the phases involved in an annual giving campaign. Stay tuned for our third article. We will explore potential annual giving campaign ideas you can implement to boost your fundraising efforts.

Trends in Millennial Spending: 9 Areas Millennials Invest In

trends in millennial spending

Millennials are part of a generation that has become recognized for their unique characteristics, especially in terms of their interests, preferences, and spending habits. Wealthy millennials may share many of the traits of their peers. However, affluent millennials see things a bit differently when it comes to money. If anything, their luxury spending behavior is more distinctive. According to the Pew Research Center, millennials are on the brink of surpassing Baby Boomers as the largest living adult generation. That gives them tremendous economic power. So, businesses wanting to capture a share of this market must pay attention to the following trends in millennial spending.

Top 9 Trends in Millennial Spending

It may not be possible to predict exactly where millennial millionaires will direct their purchasing power in the new year. But, previous trends in millennial spending should give us clues about how affluent millennials may spend their money in 2020.

Here are some areas where we can see patterns or trends in millennial spending habits:

1. Technology

The first big trend in millennial spending is in tech. Having grown up with technology, millennials are very comfortable with it. They prefer managing their money online and they mostly shop on the net. Online flash sales, for example, have served as their entry point into luxury brands. Wealthy millennials also enjoy using social media to share their unique experiences, such as going to an exotic location on their private jet or yacht. 

2. Investing

Millennials, in general, are more risk-averse with their investments, since they entered the workforce following the Great Recession. But, affluent millennials are more open to investing. They are apt to invest outside the U.S. They like investing in technology and their most popular stock investments are in tech companies. They’re also drawn to exciting or trendy investments, such as cryptocurrency. According to an Edelman report, 25% of millennials surveyed use or hold cryptocurrency and 31% are interested in it. Furthermore, 75% of them believe tech innovations like blockchain make the global financial system more secure. 

3. Real estate

Millennials also believe real estate is key to wealth creation. Based on our research, more than 90% of millennial millionaires are homeowners and they are more likely to be married. Most millennial millionaires live in California, followed by New York, Florida, Massachusetts, and Texas. But they prefer to live in places that are more affordable, like the suburbs or second-tier cities.

Affluent millennials may also choose nontraditional luxury neighborhoods over more prestigious ones. They prefer new construction, open floor plans, and want to be closer to “the action.” Home improvement? Younger millennials are typically not keen on big renovation projects. But, as they get older, wealthy millennials are gaining interest in larger homes in great locations, even if they need updating.

4. Health and wellness

Health and wellness is another emerging trend in millennial spending. More than 60% of millennial millionaires say they are interested in health. So, they are spending more money on a healthy lifestyle. This includes spas and weeklong retreats. Many of them also like the idea of being able to walk to fitness centers and healthy dining options. So these preferences may influence real estate trends.

5. Brands

Millennials, in general, are less likely to be loyal to a single brand, compared to older generations. They’re also more socially minded. Based on our research, 70% of millennial millionaires say they are willing to spend more with brands that support causes they care about.  Wealthy millennials will even seek them out. These trends in millennial spending may change the game for luxury brands and luxury industry professionals.

6. Fashion

Another trend in millennial spending is focused on fashion. Wealthy millennials are creating new fashion trends and status symbols, according to Business Insider.  While millennials may dress more casually, they like to buy pricier sneakers and streetwear. Young, tech CEOs like Facebook’s Mark Zuckerberg have helped popularize the look.

7. Cars

Many millennials are choosing rideshare services and public transit over owning cars. Interestingly, when they do buy, millennials prefer Sedans to SUVs. Besides vehicle cost, millennials want to account for rising gas prices and lack of available parking in many cities. These factors inform their purchases. But even millennial millionaires rank the BMW 3 Series as their top choice, followed by the Honda Accord and Jeep Grand Cherokee.

8. VIP treatment

Similar to other millennials, affluent millennials favor experiences instead of things. This is especially reflective of where they choose to spend their money. They’re more willing to pay extra for VIP treatment and customization. This is so they can gain greater comfort or better service. Think special sections in clubs or luxury hotels that will enhance their experience.

9. Charities

Charitable giving is also a big trend in millennial spending. Millennials are also very generous donors. 35% of millennials report they have donated to charities, according to our Millennial Wealth Report.  And, for millennial millionaires, about 56% donate. Affluent millennials want to use their wealth with purpose, to make a difference and improve the world.

Want to Know How to Reach Millennial Millionaires?

Millennials are surpassing baby boomers as the largest, living adult population. They stand to inherit $60 billion in the great wealth transfer. Read our report, in collaboration with Coldwell Banker Global Luxury, to understand how you can reach them.

7 Tips for Building Stronger Major Donor Relationships

7 Tips for Building Stronger Major Donor Relationships

A major gift means something different for every organization. Whether it’s $500, $5,000, or $50,000, there’s one factor that stays the same across any major giving context: organizations need to engage their most critical donors to build long-lasting relationships with them.

Many nonprofits think that major gift fundraising is tricky to master, and they aren’t wrong. There’s a simple rule that your organization should always keep in mind, thoughit’s all about the quality of prospects, not the quantity. In other words, don’t disqualify a lead just because you don’t think they can’t donate as much as others can. 

After all, that individual may be substantially more committed to your cause (affinity) than someone who has a higher wealth capacity but less of a connection. We’ve all heard the stories of individuals who leave their entire estate to an organization (totaling millions of dollars), and they would have never shown up on a capacity screen.

Looking for those who genuinely care for your nonprofit is the way to go. For the strongest long-term results and the health of your nonprofit, your major donors should be in it for the long haul. Chances are you won’t encounter someone who makes a major gift out of the blue and then disappears. They gave to your cause because they care and want to see the impact they can make with your organization. Capturing donors’ attention to build a meaningful relationship with them is a series of complicated steps, several of which we will go over.

Even before a donor makes a gift, though, you need to be proactive in retaining that generous donor’s attention. Otherwise, you’ll lose it (along with your shot at turning their attention into an emotional connection). To develop stronger relationships with major donors, follow these best practices:

  1. Ask for supporters’ feedback.
  2. Learn what motivates donors to give.
  3. Track and review behavioral data.
  4. Maintain an open line of communication.
  5. Show donors the impact they’re making.
  6. Look at wealth indicators.
  7. Focus on donor stewardship.

Major donations aren’t something your nonprofit should ever overlook. While they make up less than 1% of all individual donations, major donors are responsible for over 70% of all donation revenue. Remember, they care about your cause, so you should care about them, too. Ready to improve your relationships with major donors? Let’s get started!

1. Ask for supporters’ feedback.

There’s no better way to develop relationships with supporters than by asking for their input. Why do we gather donors’ feedback in the first place? Well, for one, it makes them feel valued, engaged, and like they have a say in your organization’s efforts. Surveying donors is all about relationship building. When you understand donors’ expectations, you can act on their feedback, strengthening their emotional connection with your cause as an important part of their lives.

If you’re worried that supporters won’t respond to your questions, don’t be. Supporters like surveys; they really do. It gives them a chance to enter a two-way conversation, tell their stories, express the changes they’d like to see, and myriad other things. 

Think of it this way: if someone is already emotionally (and financially) invested in your work, it’ll mean a lot to them that you reach out and genuinely want to know their opinions. 

Gathering feedback (including self-reported data like donors’ communication preferences) is an important part of engagement fundraising, the most effective way to build major donor relationships. As a brief overview, engagement fundraising revolves around making donors feel like the “hero” of their own life story. By looking at the right data and leveraging it in your communications, you can fully engage prospects and develop stronger relationships. To dive deeper, visit MarketSmart’s engagement fundraising guide.

How to collect feedback

Now that you know why we gather donor feedback, you need to learn how to collect feedback. There are three main methods for doing this:

  1. Surveys. As previously touched on, this is the most powerful and direct way to gather feedback. Encourage donors to give guided feedback on specific ideas, programs, and so on. We recently wrote a comprehensive guide to conducting donor surveys that you can read here
  2. Reviews. Donors can give unstructured feedback on specific ideas, programs, and so on.
  3. Polls. These provide quick insight into one question. Think general questions on ways to improve a program by asking how much they care about it.

While polls and reviews can give you quick answers, surveys are the best way to capture feedback. The whole premise behind donor surveying is to gather input and make changes based on individual donor perspectives. This is a great retention strategy, because you can leverage the information you gather to better communicate with donors in the ways that they’ve outright told you they prefer.

2. Learn what motivates donors to give.

It’s not enough to look at wealth indicators and call it a day. Sure, wealth data gives you an estimate as to how much donors can potentially give, but this doesn’t give you any insight into who they are and why they give in the first place (affinity). It’s all about figuring out each supporter’s “why.” There are a few common reasons donors give (to start, it makes them feel good), but motivations vary from prospect to prospect.

While there are several ways to collect this information, there’s one tried and true method for getting these answers. Just ask.

Surveys are great for more than collecting feedback; they help you learn about your prospects, too! Make sure to ask the right questions and don’t overload them with too many though. Better yet, don’t overload them with bad questions. No matter how many good questions your survey asks, it can be ruined by just one bad one.

To find out a donor’s “why,” ask questions centered around the following:

  • What their involvement and personal stories are;
  • What they’re passionate about;
  • What other organizations they support;
  • Which programs they care about;
  • How they might consider giving to your organization; and
  • What they do in their free time (e.g. hobbies, interests, etc.).

We understand that it can be difficult crafting the “right” questions. As a general rule of thumb, get to the point and gather the essential information (like we indicated above). While you do want demographic data, that doesn’t capture a prospect’s motivations or personality. Save those questions for the end and instead engage users more deeply from the start by asking them about why they support your organization. Once you’ve reviewed the survey results, use this information in communications to further engage prospects. 

3. Track and review behavioral data.

Staying ahead of evolving major donor relationships is all about using your resources to learn more about your prospects. Sure, surveys are great for getting a better understanding of who your donors are, but what about getting one step ahead and finding out what interests them without a survey response?

Well, it turns out you can learn a lot by taking a thorough look at prospects’ interactions on your website. This is what we call their “digital body language,” and it can be really useful in developing relationships with major donors. For instance, are they interested in a specific program within your organization? Chances are, they’ve visited the specific page about it on your website several times and maybe even downloaded a brochure on it.

It’s of the utmost importance that you track the following:

  • What pages your prospects visit;
  • Which videos they watch;
  • What resources they’ve downloaded;
  • Which emails they’ve opened;
  • How frequently they visit; and
  • How long they stay on the site.

The recency of their engagement is important, too. Just because someone visits your website often doesn’t necessarily mean they’re a better major donor prospect than someone else. On the other hand, if someone visits your website for the first time in a few months and specifically heads towards the “how to support the future of this college” page, that’s a big indicator for your major gift officer that the individual is showing interest. 

In addition to capacity and affinity, raising major gifts requires the right timing, and looking at behavioral data can help you get a better sense of when the “right” time is.

What they click on can also make a difference. If you can see they recently downloaded a program brochure and you have their past survey response to see what their interests are, then there you go! You have a good prospect to pick up the phone and call. Plus, you can use the self-reported data you gathered with the survey to take personalized outreach one step further.

4. Maintain an open line of communication.

Growing your major donor relationships means consistent, respectful, and authentic communication. From here, one of the (if not the) most important part of an open line of communication is making sure interactions are wanted. You have to maintain contact with major donors in a respectful, authentic, and mutual way. Otherwise, you’ll lose their attention and support. Remember, when it comes to donor-nonprofit relationships, the saying “trust is hard to gain and easy to lose” proves true.

Forcing interaction doesn’t get your nonprofit anywhere, especially when it comes to major donors. It will completely throw your efforts off course, pushing major donors away. 

When conducting outreach, always make sure that it’s two-way communication, not just “look at us and how great we’re doing” type of messaging. Invite donors to interact and give their feedback, encouraging them to express their opinions, ask questions, tell their story, and voice any concerns.

To encourage positive reactions, always take their communication preferences into account. If you don’t, donors will think you’re just doing what’s easiest for you, not caring about them or working harder than you have to. Then, they won’t feel compelled to put in any more effort than they think you did.

Once you have the art of outreach under your belt, experiment with automation. Automated communication takes a lot of grunt work out of major donor retention and allows gift officers to focus their precious time on those that want to meet with them right now. After all, there’s nothing quite like a face-to-face meeting with a major donor that wants to meet with you to build stronger relationships.

5. Show donors the impact they’re making.

Human beings are visual creatures. We like to see the difference we’re making, no matter how small. Your donors—your major donors, in particular—are no exception. If you don’t consistently provide them with value, in this case the emotional payoff from their generous gifts, they won’t feel like a priority for your organization.

Remember, donors want to feel like the “hero” in their own life story. At the end of the day, all you can do is give them an outlet to express themselves and let them know the impact they’re making. While this may seem like a heavy task, it’s actually not all that hard.

First, you’ll need to identify which aspect of your organization they’re most aligned with. Leverage this when crafting your approach for each supporter. From here, focus on targeting communications and marketing toward the specific interests and areas they find valuable. Then, deepen engagement using storytelling methods that speak to their values. Consider which programs they care about (maybe they designated this in their survey), and direct their donations to support something they’ll be most likely to appreciate. 

After showing supporters the impact they’ve made, consider the overall differences that major donors have made on your organization’s work. For instance, dedicate a portion of your website to your major donors (or even consider creating a separate VIP microsite for major and legacy donors), express your appreciation, and share images with them. Create targeted newsletters with pictures of the work your organization is doing thanks to major gifts. The list goes on. 

The only limit is your imagination! It’s all about creating a welcoming environment where prospects feel wanted and impactful.

6. Look at wealth indicators.

While wealth indicators don’t tell a donor’s whole story, they are important to consider. For a quick look into your prospects’ abilities to give, check into the following wealth indicators:

  • Previous donations to your nonprofit
  • Previous donations to other nonprofits
  • Profession and education history
  • Real estate ownership
  • SEC transactions

Remember, though, that just because someone doesn’t have the financial capacity to donate doesn’t mean they’re not a valuable prospect. Wealth indicators are only one small part of the equation (capacity, affinity, timing). For instance, if a supporter has the passion to give but can’t donate financially, they may make a great volunteer or lower-tier donor, or legacy prospect. 

Just keep in mind that not everything is always as it seems and that people are more than just their numbers and demographics. We all have heard stories of individuals like Sylvia Bloom, where someone may not seem wealthy on paper but have nonetheless quietly amassed a fortune.

Also, standard donations aren’t the only ways donors can give. For instance, a legacy gift (i.e. a donation through a will) is just one way a donor makes a major gift that they couldn’t have otherwise made during their lifetime. 

On the other hand, someone who is financially stable may not be willing to donate. You can’t turn someone into a major donor. They have to make the decision to make that kind of  philanthropic impact on their own. The sooner you realize this, the quicker you’ll start locating and engaging promising prospects instead of those who have no interest in supporting you.

Leveraging wealth indicators can be a “first defense” for prioritizing your time. However, the other indicators we mentioned above should carry more weight (even if they may be more challenging to collect and analyze).

7. Focus on donor stewardship.

All of this talk of data may have you wondering, “How do I actually use this information?” Well, in short, it depends. Specifically, it depends on the donor, their preferences, and a whole host of other things. The point is, you need to get to know your major donors and cultivate relationships with them.

While there’s no one-size-fits-all option for donor stewardship, there are some common methods that regularly produce results for nonprofits. To start, processing gifts quickly and saying thank you should be the first step any nonprofit takes. For your convenience, here’s a brief summary of how the stewardship process works when boiled down to the essentials:

  1. The donor gives to your organization. 
  2. You thank the donor for their gift.
  3. Confirm the donor’s expectations and intentions.
  4. Recognize the donor accordingly.
  5. Let them know the impact the gift made.

Use giving tendencies to determine your stewardship strategy. For example, a frequent or recurring donor requires different strategies than a volunteer who’s never given financially to your organization before. Just make sure to keep the donor’s perspective in mind.

Remember to always survey, survey, survey! Capturing this valuable supporter information gives you insight into how you can grow donor relationships. For instance, ask: “Why are you connected to our mission?” “Which influential person brought you to us?” Etc. The sooner you learn this stuff, the sooner you’re able to engage these individuals on a more personal and authentic level.

While surveys and face-to-face interaction are the top ways to get to know your donors, there are other ways to ensure mutually-beneficial, long-term relationships. To learn more about engaging major donors, check out Qgiv’s donor retention guide.

At its core, building donor relationships, and major donor relationships, especially, is about getting to know supporters and providing them with an outlet for expressing themselves. Otherwise, they won’t stick around or truly feel compelled to do what they can to help you succeed.

Although this list is by no means comprehensive, we hope that you learned something about building stronger major donor relationships. To recap, use surveys to ask for donor feedback, learn what motivates them, review digital body language, look at wealth indicators, and put special care into stewardship. Also, ensure that you maintain an open line of communication where you show donors the impact they’re making. Best of all, put “value” first and instill that culture throughout your organization.

Now that you know the best strategies for building stronger major donor relationships, get to work and make your organization the best it can possibly be!

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About the Author

Over the past 6 years, in his role as Senior Solutions Advisor at MarketSmart, Jeff Giannotto has advised organizations of all sizes on Engagement Fundraising. Leveraging integrated technology and marketing, MarketSmart helps nonprofits generate, qualify, cultivate and prioritize potential donors. Over the years, Jeff has consulted with Salvation Army, City of Hope, Food For The Poor, ASPCA, Girl Scouts of the USA, Special Olympics, and more.

WealthEngine Strengthens the Experience of its Integration and Grateful Patient Program (GPP) Clients with New Capabilities

In the last major update made to WealthEngine9 (WE9) two weeks ago (9.1 release), we introduced new tools on our platform such as WealthSignal™, designed to enable prospect researchers and wealth managers to speed up their decisions on their best prospects. In this update, we have further strengthened our existing platform for improved external performance and introduced new capabilities for our integration and Grateful Patient Program (GPP) clients. 

Updates to WE Insights for Salesforce App

As part of this new release, updates have been made to the WE Insights for Salesforce App. Users can now append model scores to their contacts or leads directly within Salesforce CRM. 

Models created by your organization using the WealthEngine platform can be enabled using a few simple configuration steps. And, with more than 100 attributes on wealth, contact, giving, and demographic data, the WE Insights for Salesforce App, along with our platform, enables you to create precise target segments with higher response rates.

Grateful Patient Program (GPP) Clients

Automated screening files are now more accessible than ever, only in the new WE9 platform. Now, with the updates made to WE9, Grateful Patient Program (GPP) clients who regularly screen their influx of new patients will have screening files right at their fingertips. 

Whether your organization has done screenings previously or recently, both can be found under the new “My Profiles” section (previously known as “My Results”). This change requires no updates or efforts from users. The files delivered via sFTP will remain the same and will continue to work as it does now with WealthEngine 8.2. 

CRM/DMS Integrations

Users will now be directed to the new WE9 platform when they navigate from their CRM/DMS system (such as Salesforce) to WealthEngine to browse detailed profiles or for prospecting. 

All user data will be migrated to the new platform, so the change requires no updates or effort from our clients.  

Enhancements to WealthEngine APIs

New updates made to the WE9 platform have also made it easier for developers to integrate wealth insights into their workflows by further rationalizing WealthEngine APIs. Check out the updated developer documentation available here.

Updates made to the platform will have no impact on current workflows since the improvements are 100% backward compatible. 

With the updates and enhancements made to WE9, we’ve created a more seamless user experience that is sure to take your prospecting to new heights. 

Who’s Invited? What to Know About Auction Event Attendees

As your organization begins to plan its next auction event, there are a lot of moving pieces you’ll need to keep track of. From determining your venue and dining options to finding the right auction items, your focus needs to span several departments within your nonprofit.

But one thing that needs extra careful attention is your guest list. Who’s invited? Who on your list will make the largest impact by bidding on your items?

Planning your auction event means learning more about your attendees. Without them, your event won’t raise the funds needed to keep working toward your mission. That’s why we’ve compiled strategies you can use to learn about your attendees. These tips include:

  1. Conduct prospect research to learn about your attendees.
  2. Leverage registration software to gather attendee information.
  3. Procure items that appeal to attendees.
  4. Tailor your outreach and event based on attendee types.

The success of your auction event depends on learning key traits about your attendees and making them most of them. Let’s get started!

1. Conduct prospect research to learn about your attendees.

Part of learning about your auction guests means understanding the capacity with which they can contribute to your organization and what areas they like to support. Major donor prospects are excellent individuals to include on your guest list; just take the time to research them first.

Prospect research entails finding, understanding, and cultivating prospects with the greatest capacity and who have the highest chance of giving to your organization. All of this is based on wealth and affinity, meaning they don’t only have the capacity to donate, but they have a willingness to give.

To determine an individual’s affinity to give, you should look at:

  • Previous giving to nonprofits
  • Past interactions with your organization
  • Past nonprofit involvement
  • Lifestyle and interests

From there, you can leverage wealth indicators that speak to an individual’s capacity to give, which can include:

  • Real estate ownership
  • Profession
  • Size of gifts
  • And more!

These indicators combined should give you a good idea of major gift prospects to invite to your auction. Be sure to coordinate with your Major Gift Officer or development colleague in charge of major donors, to ensure you have a strategy and plan for engaging them at the actual event.

Once the event is up and running, work with your major gift officer to ensure there is personalized face-to-face outreach throughout the evening to build connections with them.

Executing on Major Gifts strategy for your auction attendees can substantially increase donations during the bidding and live appeal process. It also ensures you are working with your Major Gifts team to support without jeopardizing or conflicting with their longer term asks.

Be sure to incorporate prospect research into your learning process to get the most from your larger donor strategies.

2. Leverage registration software to gather attendee information.

Apart from identifying major gift prospects, your staff should also be focused on tailoring the event to be conscientious of individual attendees.

By leveraging robust mobile bidding and auction software, you can dramatically streamline the registration process to ensure you create a personalized and tailored guest experience. These include:

  • Food preferences
  • Dietary restrictions
  • Seating preferences
  • Surnames, preferred names, titles, and company affiliations
  • And more

If you simplify the process of accommodating each attendee’s preferences, you’ll leave your guests with a great impression of your organization and your event. 

Part of your event also revolves around building strong relationships with your guests so that they’ll not only enjoy your event, but build a connection for future engagement. This means making sure each interaction with your event is simple and easy.

Your registration software should allow you to:

  • Seamlessly capture guest information
  • Process credit cards and registration onsite
  • Help guests log into mobile bidding for the auction
  • Provide automated receipting

Creating a positive guest experience builds affinity and encourages them to continue participating in your fundraising. Using auction software will make the entire registration (and later the checkout) process simpler for everyone. Since all your attendee information will be tracked in the platform, registering guests and taking tickets will be easy. 

Cultivate long-lasting relationships with your attendees by leveraging robust auction software with registration features that simplify the process for everyone involved!

3. Procure items that appeal to attendees.

Once you’ve leveraged prospect research and gathered more information about your attendees, you’ll want to use this data to inform your item procurement process. Your organization should already have an item procurement team that finds ideal items that will encourage high bids.

Be sure your team studies the donor data you have available to gain a better understanding of which auction items will appeal to your guest list:

Interests

According to the OneCause guide to auction item procurement, you should understand what your supporters are interested in. People bid on items that are meaningful or useful to them. Consider the hobbies and interests of your supporter base, what’s hot in your area and at other auctions; this provides the big picture on which items they might find appealing.

Income Levels

You also need to choose items that fit into your attendees’ budget. Determine the various income levels of your supporters and ensure you have the right mix of items to meet your bidder capacity.

In order to procure items that appeal to your attendees (based on the data you’ve already gathered), your procurement team should:

  • Leverage personal connections to obtain donated items.
  • Look to businesses and retailers who may be willing to partner with your organization and donate their products or services.
  • Tell your nonprofit’s story and explain your organization and cause to increase the chances of receiving donations.

Your auction software should also allow you to track the status of your donations and keep all of your data in one centralized place. When you stay on top of your data and learn about what items your attendees would be most interested in, you’ll set your event up for success!

4. Tailor your outreach and event based on attendee types.

As a nonprofit organization, you’re probably already familiar with the idea of segmenting your donors. The same idea applies to your auction event attendees. According to the OneCause silent auction planning guide, you should take a multichannel marketing approach, using direct mail, email, social media, and other outlets for contacting and inviting attendees.

But beyond these channels, you should also tailor your outreach and event based on the registration data you’ve been gathering. In order to start forming individualized outreach strategies, look for information like:

  • First-time versus returning guests. Learn which guests are first-time attendees and differentiate them from guests who have previously attended your events. You’ll want to incorporate different outreach strategies for each grouping of individuals. For example, extend a welcome to first-time attendees and provide more information about your organization and its mission.
  • Connections between individuals. Be on the lookout for connections attendees might have with one another. For example, a small business owner who’s attending your auction might have sponsored an event for another group of attendees. Or, they might have attended a university together. Learn where people have connections with each other so you can make them more comfortable at your event.
  • Seating charts. Plan your seating chart so that each staff member involved with the event is seated at a table with at least one important prospect you’d like to cultivate a relationship with. This will ensure these attendees have a personalized and unique experience interacting with your organization and are more inclined to support it.

Running an auction takes a lot of planning and coordinating, especially for your staff. If you focus on forming deeper and more personal relationships with each of your prospects, they will feel valued and become more likely to support your organization.

Tailor your outreach and keep in mind the connections your attendees have with you and with one another. From there, you’ll be on your way to hosting a successful event and raising the funds you need.

Auctions are one of the most impactful nonprofit fundraising ideas you can leverage. When you procure the right items and understand your audience, you can raise a lot of funds in a short period of time. But it’s important to plan in advance and think about how you can make your attendees comfortable, which will lend itself to a positive guest experience and more support.

About the Author

Joshua Meyer brings over 14 years of fundraising, volunteer management, and marketing experience to his current role as the Director of Marketing for OneCause. Currently, as a member of the OneCause sales and marketing team, Josh manages all of the firm’s marketing efforts. He has a passion for helping to create positive change and loves that his current role allows him to help nonprofits engage new donors and achieve their fundraising goals.

Why Everyday Should Be A #GivingTuesday

everyday giving

The Power of #EverydayGiving!

As we approach #GivingTuesday this year, I’m reminded of how our primal instincts are awakened on days like Black Friday, Singles Day, Cyber Monday, and Prime Day, among others.  Why do brands take advantage of this phenomenon and how do we let days like these get the better of us? Is there something we can do to invert the power curve of these brands?  Perhaps these methods could potentially satisfy our impulse to feel good about ourselves, without the guilt of consumerism!

In this blog, let’s evaluate a few important concepts of “Everyday” Giving. Is there something special about habitual days of shopping or giving? Can sophisticated psychographics and neural-marketing techniques can be evoked for social good? While we continue to splurge on things that allow us to live comfortably, learn continuously, we should enable each one of us to  have a great impact on society at large.

It turns out, tricking our brain is quite easy to do. Brands take advantage of it all the time. In fact, a famous delayed gratification experiment, or ‘marshmallow test’ done at Stanford University in the mid 1960’s, explained how behavior could be predicted in children as young as 3-4 years old. The lesser known results from this experiment are, while only 15-25% passed the controlled gratification gate, participants increased their chances of NOT falling prey to their primal instincts as long as they were not directly exposed to the marshmallow (if they didn’t see it, kept it covered, or put it at a distance). The trick was to replace one habit with that of another.  

Walmart has a sign on their stores that says, “Everyday Savings!” – why isn’t this principle applicable to Giving? Why isn’t this method being used to generate billions of dollars in return? So, it’s time we turned the immense power of brand persuasion to our own social and philanthropic advantage. Below, let’s explore how simple it can be to incorporate this process in daily life with existing tools and systems. Every interaction, human-to-machine, human-to-human, machine-to-machine, and machine-to-human, can be turned into a virtuous giving cycle. In fact, some of us may already be doing this and never knew it. As a famous individual observed, the brush in the hand of a great painter is just incidental.

#EverydayGiving: How to Kick-Start this Cycle

Psychologists say doing something continually for 14 days helps retrain the brain to set a pattern. So, here are seven magnificent ideas to help you get in the swing of “Everyday” Giving:

1. Shopping

Your family or corporation can give every time they shop on Amazon. Smile.Amazon.com claims it has already given $145M+ to charities who register themselves on their web “smile” microsite. All shoppers have to do is to bookmark smile.amazon.com on their browser and set it to their favorite charity. Mine, for example, is Pratham USA. So, any time you are feeling indulgent and are ready to splurge, you have the opportunity to give back to your favorite charity. This makes a large powerful corporation support your causes with your patronage, every time you click. 

2. Hopping

You can give every time you order a ride from a ride sharing app! Lyft has a feature called “Roundup and Donate”. It’s a simple 3-second process where you can go to your settings and choose a cause among the charities listed. So, with every Lyft you take, you are uplifting someone, somewhere, all the time. These little round ups accumulate across tens of millions of ride-shares that happen every day. Let’s hope we can extend this idea to Ubereats, Postmates, and other apps.  

3. Tardiness

I am notoriously late for most meetings and I love hating that habit. So, we came up with a simple process at the office where we give every time someone is  late to a meeting. At WealthEngine, we have a generosity jar for $1/minute for every executive or employee who is late. We then take the accumulated money and award it back to  the individual who has been the most tardy (sometimes matched by the corporation), who can then donate it to their preferred cause. We always acknowledge them by saying, “thank you for being tardy, we love your generosity!”

4. Persistence

How about every time we hit “reply all”? There is a company email program that charges for every ‘reply all’ that is meaningless like “thx!” Or “+1” or “?”— trivial interactions that society must benefit from. You can extend this analogy to every moment someone tweets, posts on Facebook, or is active on Instagram.

5. Corporate Matching

Corporations like Salesforce give millions through their 1% pledge. There are also tons of other organizations such as WealthEngine, TOMS, and (RED) with similar movements. One way to take this further is by getting a commitment from every internal promotion, transfer, or hire. There is a socially conscious and responsible 1% given to the individual’s favorite passion.

6. Bills

How many times have you gotten a bill or a check in your mailbox that was $0.19 and you scratched your head thinking if compliance is not withstanding, why would a bank spend more dollars to let me know that I have $0.19 in an account that I never plan to return to? So, New WealthTech companies like Acorn attract the largest spenders in the economy—millennials. Not only are they asking for your spare change to invest (as little as $1), but they will also plant a tree every time you refer your friends who are environmentally conscious. Every time you open or close a bank account you should be able to donate to your favorite cause or charity. The power to leverage one’s networks to fuel the virtuous cycle of Learn-earn-save-give-spend-and-repeat, is a remarkable way to create a socially conscious giving culture.

7. Asset Buying/Selling

For the affluent, every time we buy, sell, stock, or trade our securities, every brokerage house should have a “Donate to the nearest $1000” option. So, if you sell $958 dollars of stock, $32 should go to the charity of your choice. With over $1.6T being traded daily, this could add up to a lot of charity dollars! You can extend this concept into when you sell or buy a house, and one time a year when you fill out the tax-form or renew your license every few years.

You all get the idea now— and I am sure as our community of readers, you have more ideas that can start the chain of #EverydayGiving to make it the hashtag of the year! 

Giving USA 2019 research notes that over $427B dollars gets raised every year, growing roughly at about 2% and never over our 2% as a percentage of GDP. It’s a shockingly large number given that ~70% of that are individual donors and the remaining are corporations and foundations. What is even more shocking is that for every $100 raised, only $4 is retained by that charity or nonprofit. The new donors added to the ‘giving tree’ across the United States  was roughly 86,000 new donors across a population of 325M living in about 180M households. Just a 1% change in behavior across these households in everyday living, can change the needle of giving and turbo-charge the virtuous cycle. 

Our famed data scientists at our WELabs tell me that our data and models suggest that if we just enabled these seven magnificent ideas and believed a $20/month across 180M households and adjusted for inflation and cyclical spike in spends for #BackToSchool, #Christmas, #Thanksgiving spends, that we can drive upwards of $6 trillion annualized dollars for #EverydayGiving! As they say: a penny saved is a penny earned!

That is the power of the collective subconscious! So, let’s start making a habit of giving every day. 

#EverydayGiving

WealthEngine Announces a Major Upgrade to Industry’s Leading Prospect Engagement Platform For Nonprofits and Financial Institutions

With this new release, WealthEngine strengthens its industry leadership position by introducing WealthSignal™ among other new capabilities, and fresh data driving prospecting effectiveness, and conversion rates for 3000+ clients.

BETHESDA, MD – November 25, 2019 – Today, WealthEngine released its highly anticipated upgrade to the industry’s leading prospect engagement platform, WealthEngine9 (WE9). Launched at the Salesforce Dreamforce conference in San Francisco last week, in this release, WealthEngine introduces industry’s first and only WealthSignal™ helping clients get a single window into their prospect’s wealth profile, fresh data on emails and phones, major update to charitable donations history, and more. This release demonstrates WealthEngine’s continuing commitment to empower its clients with a thorough understanding of their prospect’s  propensity, capacity, affinity, and intent.

“At WealthEngine, we continue to drive innovation so that our clients can not only find their next-best prospect, but also determine their next-best action, all powered by our growing investment and expertise in Data Science,” said PV Boccasam, CEO of WealthEngine. “This release demonstrates that we continue to deliver industry leading solutions that are based on listening closely to our clients  needs, particularly around fresh and most accurate data and actionable insights that helps them drive down acquisition costs, and while activating clients in multiple channels to improve their campaign ROI.”

In this upgrade, the WealthEngine9 platform provides several key benefits for its clients, which include:

Know Your Donor or Customer Instantly

On every profile, a new graphic showing that prospect’s WealthSignalTM is now front and center, giving a holistic view of the most important scores including propensity to give (P2G), giving capacity, and net worth. In addition to the scores, the WealthSignalTM also helps clients quickly determine the relative strength of the score across its entire range, providing significant efficiencies in prospecting efforts.

Increase Campaign Lift by Reaching Prospects Where They Are

With 240M+ emails refreshed, 140M+ new personal phone numbers, in WE9 clients have a one-stop shop to reach prospects in all channels – by snail mail, email, phone or in digital channels, enabling users to drive up response rates by deploying a robust omnichannel communications strategy.

Reliable Charitable Donations Data

With this release clients get 165M+ charitable donation records with over 0.5M donations added every month. In addition, unlike other vendors WE9 offers a confidence score on each donation record to indicate the quality of match to that specific profile helping clients make informed decisions. 

Drive Prospecting Productivity with Actionable Intelligence

With this release, WealthEngine is introducing a brand new dashboard that delivers fresh insights such as recently visited profiles, tips, best practices, and latest product announcements. This helps clients to act with confidence in driving their mission forward.

Customer Testimonials

“As someone who has spent years in nonprofit management and fundraising, I found WealthEngine a must-have technology for fundraising professionals. It provides a magnifying glass on prospects arming you with critical insights that help you deal with them so much better when you are building those important relationships. With WealthEngine, it’s all right there, in-depth, and exactly what you are looking for to get a complete picture of the person you want to target.”

 – Patricia G. Eisner, Director of Development, Two Rivers Charter School, and Former Chief Development Officer, Malala Fund.

 

“WE9 is a game changer. It has been my distinct honor to have played a minor supporting role in the evolution of WealthEngine over the past eighteen years. WE9 introduces powerful new features for screening, prospecting, segmenting, and analyzing data to provide immediately actionable results. The platform is cleaner, faster and much more powerful than it was – even a week ago. Bravo to the dedicated team of professionals who listened to what was needed and brought the dream to reality!” 

Dave Chase, Chase Solutions Inc., a WealthEngine Partner

As part of this new release, WealthEngine is also updating WealthEngine Insights for Salesforce, a Salesforce certified app that allows clients to gain a 360 view of its contacts right in their Salesforce environment with over 100+ attributes on wealth, giving, contact, and demographic data. With this update, clients will be able to append custom model scores to their contacts or leads enabling them to model even more precise target audiences driving conversion rates. In addition, the App supports Salesforce Shield™ encryption ensuring end-to-end security for Financial, Healthcare, and other security conscious environments.

About WealthEngine

WealthEngine, for more than two decades, has been supporting more than 3000 industry-leading higher education, healthcare systems, advocacy, financial services, and high-end luxury brands and hospitality organizations in capturing tens of billions of dollars. Fueled by our wealth and lifestyle signals, our customers measurably improve their personalization and effectiveness across fundraising, capital campaigns, marketing, and overall engagement with their target audience.

Rooted in machine learning, with a cloud-native architecture, WealthEngine 9 platform boasts an entirely new user experience to provide wealth, demographic and lifestyle signals that come together to formulate powerful scores, available API in real-time. Underpinned by the company’s Engagement Science™, WE9 models, segments and activates, and targets prospects continually so customers will know what motivates their audience to save, invest, buy or donate.

WealthEngine recently hosted its sold-out second annual WE Prosper Summit, October 1, 2019, at the famed interactive Newseum in Washington, DC. Please visit our website www.weprospersummit.com  for access to industry keynotes. The company is an active participant in Pledge 1%, regularly giving back to the community it serves through time, product and donations. Based in Bethesda, Maryland, the company has offices throughout the US. Learn more at www.wealthengine.com.

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PatronManager Enhances Fundraising Capabilities with Renewed WealthEngine Partnership

New York, New York — November 19, 2019 — Leading ticketing, fundraising, and marketing solution for the arts, PatronManager, a Patron Technology product, announced today their renewed partnership with WealthEngine, an industry leader in prospect intelligence solutions. This integration helps PatronManager clients use U.S. donor data and wealth analytics to better identify and solicit potential donors.

Bringing the power of wealth intelligence research and screening directly into PatronManager, WealthEngine offers direct access to data elements and proprietary wealth profiles on a non-profit’s donors and prospects. With this robust information syncing directly into PatronManager, users are able to access critical, real-time wealth indicators by cross-referencing the past philanthropic giving and lifestyle attributes of 250 million U.S.-based individuals and 180 million households. This renewed partnership will continue to give PatronManager users the tools they need to increase their fundraising efforts, strengthening their contributing revenue.

“Since 2014, PatronManager has worked with WealthEngine, and we’re thrilled to be strengthening this partnership as we move into the next decade,” says Michelle Paul, Managing Director for PatronManager. “We’re excited to continue to bring WealthEngine’s vast library of invaluable insights directly to our clients, seamlessly integrated into our one-of-a-kind system.”

“WealthEngine’s unique insights, such as estimated giving capacity, propensity, net worth, interests, and other wealth and lifestyle attributes, are empowering PatronManager users with a game-changing competitive edge in pursuing opportunities. We are thrilled to continue our partnership to provide value to PatronManager’s clients,” said WealthEngine’s CEO, PV Boccasam.

About WealthEngine

For more than 20 years, WealthEngine has ensured clients engage in highly personalized and precise conversations with their audiences to find prospective donors and drive growth. Using actionable wealth and lifestyle insights, WealthEngine fuels highly-targeted campaigns to deliver measured outcomes that expand their clients audience, decreases acquisition costs and increases revenue, along with the lifetime value of their donors.

About PatronManager

PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce. PatronManager has been the fastest growing platform for arts and culture organizations in the U.S. Over 675 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

About Patron Technology

Patron Technology helps live event organizers create better experiences for attendees and deeper relationships with sponsors through a complete, data-driven event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics, data management, and more.

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PatronManager Media Contact

Aaron Schwartzbord

Director of Marketing

aaron@patronmanager.com

 

WealthEngine Media Contact

Raj Khera

Chief Marketing Officer

rkhera@wealthengine.com

DC Central Kitchen: 3 Key Qualities That Engage Donors

dc central kitchen

DC Central Kitchen, a nonprofit organization that combats hunger and poverty through job creation and training, prioritizes forging genuine connections with their donors. Not for the purposes of soliciting major gifts now, but to ensure positive change for the future. Let’s explore what DC Central Kitchen’s CEO Mike Curtin believes the first rule for all righteous entrepreneurs is.  And how you can use this to inform your donor engagement strategy.

The First Rule for Righteous Entrepreneurs

In 2017, Mike Curtin ideated 8 rules for righteous entrepreneurs. These rules act as a guide to help businessmen and women. Not only to help them remain focused in their incrementalism, but also to help them remain donor and community-centric. What is the first rule? Stand up for your principles even if there are risks.

So, what does a steadfast commitment to your mission translate to in forging personal connections with your donors? By establishing clear principles, the connections you create are to uplift humanity.

Interested in learning more about Mike Curtin’s first rule for righteous entrepreneurs? Catch a recap of his presentation at WE Prosper 2019.

3 Key Qualities that Connect with Donors

As outlined by Mike Curtin, there are three key qualities involved in standing up for your principles that connect deeply with donors:

1. Personal Commitment

Donors invest their interest and funds in organizations that devote themselves to be of service to their mission. So, they want to know what your values are and how your organization commits to it in different areas. By letting your donors observe how you seek to amplify your values, you’re willing to be held accountable by them so you can realize your values in actionable ways.

2. Trust

Donors, when they make their decision to give, want to feel they can rely on the actions and intent of your organization. So, once donors feel they can depend on your organization to follow through on your pursuits, they’re more likely to support your efforts.

3. Transparency

Donors want to remain engaged and aware of your actions as an organization. By remaining open about your practices and actions, donors feel motivated to give to your organization. In short, they see that their gifts will turn into something actionable. Additionally, they will also feel that their contributions will actually have a significant impact. By keeping your donors involved in your journey, and outlining the steps you’re taking to meet your goals, donors can identify the areas in which they can help.

In Practice: How the First Rule Saved DC Central Kitchen

For DC Central Kitchen, their commitment to these 3 key qualities resulted in a major gift of $2M that saved their organization. After receiving news that they would no longer be receiving funding from the city, DC Central Kitchen reached out to prospects and donors. They wanted to continue to function in ways that aligned with and allowed them to stand up for their principles. Although they received recognition from their community, many were unwilling to take action in their support.

However, one donor, who had forged a close bond with a member of the DC Central Kitchen team, wanted to do more. This donor got to know a DC Central Kitchen staff member, discussed her commitment to the cause, and why she chose to contribute to their work.

What the team didn’t know was that this donor’s spouse was one of the most successful fund managers in the country. So, when the organization contacted donors and prospects for help, they turned to them. Not for a gift, but for a bridge loan to get their organization through this contract discussion so they could take the next step. The couple gave them a loan, and not only was it forgiven, but it transformed into a major gift. This was all based on the relationship they had cultivated with that couple.

Importance of Forging Deep Connections with Donors

When engaging donors, it’s imperative to cultivate and nurture relationships with those who align with your values. By segmenting your audience and investing time communicating with those who display interest, donors are bound to give.

In short, that’s exactly what DC Central Kitchen did. By remaining committed to the mission of their organization, they cultivated significant relationships with interested prospective donors. So, these donors didn’t just give to DC Central Kitchen to satisfy a temporary need. Their contribution created lasting change, allowing the organization to continue to serve others. The creation & implementation of a personalized engagement strategy is at the core of connection. It’s what allows organizations to uplift humanity.

Catch a Recap of The First Rule for Righteous Entrepreneurs

Interested in learning more about the best ways to engage your benefactors? Watch Mike Curtin’s talk on the first rule for righteous entrepreneurs, presented at the WE Prosper Summit 2019.

Start Now–>

Money In Motion – Find It, Capture It for Your Retail Bank

Money In Motion

You spend a lot of money acquiring new customers, yet 25% will churn within the first 12 months, and 50% of those will churn in the first 90 days.

By adding just one additional financial product to your customers’ portfolios, you increase retention, protect your client acquisition investment, and build lasting relationships. The challenge is knowing what they’ll buy next so you can personalize your customer journey.

That’s what WealthEngine does. It helps you know your customer in ways you never thought possible. It helps you capture money in motion. Here’s how.

How to Find Money In Motion

Meet Wendy, she’s a wealthy earner not done yet. Her financial journey begins with her first job, her first car, saving for retirement. As Wendy grows, her banking needs change. She marries Henry – a high earner not rich yet – and they start to invest, they buy a bigger house, start a business, and inherit wealth.

find money in motion

WealthEngine’s data and analytics help you find the Wendys and Henrys based on the financial product they need and when they need it.

Marketing Strategies to Capture Money In Motion

Using WealthEngine’s deep data and analysis, your bank can discover insights such as net worth, business ownership, inner circle connections, real estate, lifestyle interests, and much more.

Personalize your marketing campaigns by predicting which financial products your customers and prospects are likely to buy next.

Arm your front line with guided knowledge on what to recommend so they have a better first call with clients and identify the best opportunities to build deeper relationships.

Marketing Campaigns to Increase Lending and Deposits

For example, there are nearly 60 thousand millionaires in the Atlanta metro area. WealthEngine can tell you who doesn’t have a premium credit card, or who owns three or more properties, so you can identify top prospects for your platinum credit card or mortgage products. Adding our data to yours will enable you to take customer segmentation to a completely new level.

Another example: find growing families who need more space and are looking for a bigger home or a new car. They are ideal prospects for lending opportunities.

home loan prospects

Identify business owners or accredited investors who are about to have a liquidity event that will increase their investable assets. They are ideal candidates for increasing deposits with your bank.

Our modeling suite can answer key questions to find money in motion like:

  • How to deepen your share of wallet
  • What next best product to offer
  • Who is at risk of attrition

When you know other factors that are influencing a prospect’s life, you can find money in motion. WealthEngine can provide these insights to you.

Get Wealth Data and Model Results Inside Your CRM

This is all made easy with our integrations. You’ll have a 360 degree view of customers right in your CRM. Our API allows for data appends in real-time so that you always have the most accurate view of your customers.

WealthEngine is helping some of the biggest banks in the US reduce their time to close more business and increase their omnichannel marketing campaign effectiveness. We can help your bank find money in motion and drive a measurable impact on your marketing and customer retention investment.

Catpure Money In Motion

WealthEngine can help you find money in motion. Test drive our platform today to see insights you never thought possible.