Wall Street Bonus Schedule 2019: How Nonprofits Benefit

wall street bonus schedule 2019

In the first quarter of each year, the financial industry celebrates Wall Street bonus season. That’s when the previous year’s bonuses are paid to Wall Street workers.  Depending on the firm, Wall Street bonuses may be paid anytime from late December through the end of February. The 2018 bonus pool, paid in early 2019, was $27.5 billion, which amounted to roughly $153,000 per worker. Although down 9% from the previous year, the Wall Street bonus is twice the average salary of a New York City worker. This year, however, the 2019 Wall Street bonus schedule, based on last year’s performance, is expected to be lower overall. Yet some Wall Street workers will see a slight increase in their bonus. 

Some fixed income traders could see 5% less and corporate management could see 10% less. The Wall Street bonus for commercial bankers looks to be about the same. But investment banking advisors and hedge fund managers may see a 5% higher bonus. Let’s explore the impact of these payouts in the 2019 Wall Street bonus schedule and how your organization, and your donors, can benefit from them.

Wall Street Executives Bonuses: Impact of Payouts

Regardless of whether Wall Street bonuses are up or down slightly, a lot of money will flow into New York. The financial sector represents 5% of New York City’s private workforce, according to Moira Boyle, Director of WealthEngine’s Luxury Sales Strategy. “Those large year-end paychecks have a disproportionate effect on the local and regional economy.”

Wall Street bonus time has been described as inciting a type of “March madness” in terms of its exhilaration.  Part of that elation is tied to some big spending. “People are going to spend most of that money where they live,” commented New York State Comptroller Thomas DiNapoli in a Newsday.com article. Not only New York City, but Long Island, the northern suburbs and the entire state profit. Wall Street bonuses also contribute a significant amount of tax revenue to the city and state.

The Nonprofit Share of the Wall Street Bonus Market

The question for nonprofits becomes, how will Wall Street bonus recipients spend that money? And even more importantly, how much of their Wall Street bonus may be donated to charitable organizations?

Including salary and bonus, the average compensation of Wall Street workers was $399,000 in 2018. As Boyle pointed out, the more senior executives receive the largest payouts, several times larger than their salary. “That’s enough to finance a high-priced investment,” she said. “Approximately 177,000 individuals will be buying real estate, cars, watches, bags, trips, and donating to their favorite charity.” 

If you’re a nonprofit, this is your opportunity to get a share of that Wall Street bonus spending.  ”We know from human nature that their attention will gravitate to what caught their attention most recently,” said Boyle, “so marketing and visibility are key. Charities should also take note of the time of year—this is a time when a major gift campaign can have a large impact on an organization.”

Getting Donors to Respond Positively

When it comes to major donor fundraising, you want to be able to pinpoint which potential donors are worth pursuing and build relationships with them. Your existing donor data is your starting point. Here are some questions that can help you target Wall Street bonus donors:

1. Who are your current donors?

Use your donor data to create profiles. Conduct a wealth screening. Screenings will help you determine key attributes, like income, lifestyle and interests. In doing so, you can identify common traits, along with each type of individual’s tendency and ability to donate. Build statistical wealth models of your best donors. You can segment top prospects and create personalized offers.

2. What type of donor fits the Wall Street bonus category?

To bring in new donors, you have to know as much about them as you can. Once you know what your major donors look like, you will gain a clearer picture of whom to target. WealthEngine data, combined with your database, can help determine who would most likely contribute to your organization.

3. How do they prefer to communicate?

How are you engaging your donors, based on what you know about their donation influencers? To encourage a positive response, always consider donor communication preferences. Then send your donors and prospects personalized messages that highlight their interests and align with their values.

4. Are you following up and keeping in touch?

Thank donors for their contributions and show them how their gift will be used. Continue communicating with your qualified prospects who have not yet donated. And keep in mind the “quality over quantity” motto. Besides standard donations, some donors may make choose to make a legacy gift through a will. 

A Look At Millennial Wealth

Download WealthEngine and Coldwell Banker’s A Look at Wealth 2019 to understand the motivations, behaviors, and trends of millennial millionaires.

Understanding your current donors will help you determine who are your best prospects and how to engage them. The above steps are more complex, but have been simplified here. WealthEngine can assist your organization in targeting the most likely Wall Street bonus donors. Then it’s up to you to keep them donating. 

Wall Street Bonus Schedule: Leveraging Luxury Spending

wall street bonus schedule

The first quarter of the new year is when financial industry workers in New York City receive their Wall Street bonuses. This Wall Street bonus schedule, or these payouts, represents the performance of workers and the market in the previous year. Wall Street bonuses tend to be higher in years when the market does well. 

Depending on the firm, employee bonus distributions may be paid anytime from late December through the end of February. This Wall Street bonus schedule time has been described as creating a sort of “March Madness” in terms of its euphoria and spending. After all, who wouldn’t want to celebrate such a financial reward? The 2018 bonus pool, paid in early 2019, was $27.5 billion. That amounted to roughly $153,000 per worker. Although down 9% from the previous year, that bonus is twice the average salary of a New York City worker. Let’s explore the impacts of these bonuses on the luxury market and how they can benefit your business. 

Impact of Wall Street Bonuses on the Local Economy

This year’s Wall Street bonus schedule, based on market performance in 2019, is expected to be a bit lower for some Wall Street workers. However, for others, they may experience a slight increase. That’s according to Bloomberg. For example, investment banking advisors and hedge fund managers may see a 5% higher bonus. The Wall Street bonus for commercial bankers looks to be about the same. Fixed income traders could see 5% less, corporate management 10% less. And the Wall Street bonus for equity traders could dip as much a 15%.  

Still, even if bonuses are down slightly, that’s a lot of money to be pumped into the area. The financial sector represents 5% of New York city’s private work force, according to Moira Boyle, Director of WealthEngine’s Luxury Sales Strategy. “Those large year-end paychecks have a disproportionate effect on the local and regional economy.”

It’s easy to see how Wall Street bonuses boost the economy of New York City. “People are going to spend most of that money where they live,” commented New York State Comptroller Thomas DiNapoli in a Newsday.com article. But Long Island, the northern suburbs and the entire state profit, he pointed out. Wall Street bonuses contribute a significant amount of tax revenue to the city and state.

Wall Street Bonus Purchasing Power

Spend it, save it, or donate it? Just what are the recipients of those Wall Street bonuses likely to do with that extra cash? “A prudent employee would treat it as salary,” replied Boyle.  “However, history has shown that non-discretionary spending and real estate transactions increase during the first quarter of the year. “r

As Boyle pointed out, the more senior executives receive the largest payouts, several times larger than their salary. That’s enough to finance a high-priced investment. The average compensation, including salary and bonus, of Wall Street workers, was $399,000 in 2018. “Approximately 177,000 individuals will be buying real estate, cars, watches, bags, trips, and donating to their favorite charity,” said Boyle. 

DiNapoli concurred. Wall Street bonus income is often spent on vacation homes in the Hamptons and on the North Fork. Or for luxury items such as boats and jewelry. East End restaurants and tourist attractions also benefit from stockbrokers’ spending.

The Luxury Market Is Growing

The luxury market grew 5% worldwide in 2018. That growth represents the sales of three major items: luxury cars, luxury experiences and personal luxury goods. Luxury experiences grew by 20% in two areas, high-end food and wine and luxury cruises.

Luxury product marketing targets consumers who have both the propensity and capacity to buy your luxury product or service. It may be apparent Wall Street bonus recipients have the capacity for a luxury purchase. But what about their interest? Are your targeted consumers interested in what you have to offer? It’s not enough to know that your prospect can afford it.

How well do you really know your customers and prospects? Consumers expect more from luxury brands. They want to do business with companies that know enough about them to provide a relevant and personal shopping experience. Luxury marketers must respond to consumer desires for those customers to take them seriously.

Getting Your Share of the Wall Street Bonus Market

If you’re a luxury marketer, this is your opportunity to get your share of Wall Street bonus spending. How are you engaging your customers, based on what you know about their purchasing influencers? ”We know from human nature that their attention will gravitate to what caught their attention most recently,” said Boyle, “so marketing and product visibility is key.”

To bring in new luxury customers you have to know as much about them as you can. And your existing customer data is your starting point. Understanding your current customers will help you determine who you want to reach and how to engage them. Here are some steps you can take to best identify your luxury buyers:

  1. Gain knowledge and insight on your customers. Segment them through analytics such as profiling and cluster analysis.
  2. Make evidence-based decisions on where to allocate your resources and the strategies to use to target prospects.
  3. Identify the data that supports your initiative. Determine the data you need to further understand your customer and create compelling offers.
  4. Approach prospects who have both the financial ability and behavioral characteristics to join your exclusive circle of customers.

A Look At Millennial Wealth

Download WealthEngine and Coldwell Banker’s A Look at Wealth 2019 to understand the motivations, behaviors, and trends of millennial millionaires.

Leverage wealth data to reach luxury consumers. And Wealth Engine can help you build a customer profile to target Wall Street bonus recipients.

Annual Gift Definition: What Is an Annual Gift?

what is an annual gift

What is an annual gift, and how do these types of gifts support your nonprofit? In this article, we’ll discuss the key components of annual gifts. In this article, we’ll discuss the key components of annual gifts; the importance of these contributions; how best to set gift levels; and finally, the types of annual giving programs that can fuel your fund. Let’s begin with a definition of an annual gift.

What Is an Annual Gift?

So, what is an annual gift? An annual gift can be a contribution made to a nonprofit organization or higher education institution, provided on any given annual basis (daily, weekly, monthly, etc.) with unrestricted purposes. In short, these gifts are contributions raised on an ongoing basis for a variety of uses.

Your organization’s purpose and overall goal are at the center of annual giving. So, all the funds you raise help you continue to serve your mission. As a result, most organizations primarily use annual gifts to cover their operational expenses. By raising money for the operational needs of your organization, you are able to keep your nonprofit up and running.  This allows you to continue making a difference in the ways you’ve set out to. Annual giving, in that sense, is the backbone of any healthy fundraising program.

Importance of Annual Gifts

Besides covering the operational expenses of an organization, annual gifts serve multiple purposes:

1. They Garner Unrestricted Funding for Your Organization.

Unlike a planned gift or donations made for a capital campaign, annual gifts raise awareness for your cause. These donations fund your regular and ongoing expenses, so they support your broader goals and serve to remind your donors of the values of your cause. Annual funds are a good way of reinforcing your goals and identifying ways to amplify and expand them.

Although annual gifts can be used to offset an operational deficit, they can be used for anything. Since annual gifts are an organization’s source of unrestricted contributed income, they should be the central component of an organization’s fundraising efforts. Annual gifts can also be used to supplement other campaigns or events. If anything, annual gifts strengthen your chances to reach your overall organizational goals.

2.  It Helps Broaden Your Donor Base.

The majority of individual donors who donate to an organization for the first time usually do so through its annual campaign. So, for many organizations and higher education institutions, the collection of annual gifts is an opportunity to broaden their donor base and increase retention.

It’s simpler and advantageous for nonprofits to focus on cultivating relationships with donors who have already given. If you’ve already received a donation from a donor, it takes fewer resources to persuade them to give again. So, as you make direct asks, you can emphasize recurring giving to your donors.

One way to do this is by forming a membership program. Membership programs reward donors who join by providing them with special perks in exchange for contributions or “membership fees”. These perks can range from exclusive fundraising event invites or merchandise from your cause. This method of cultivation incentivizes donors to give and gives your organization control over the gifts you receive.

3. It Can Serve As Your Pipeline for Major Gifts and Planned Giving Gifts.

Annual gifts can also serve as your pipeline for major gifts and planned gifts. The question is: how do you determine which donors (who have previously given) have the inclination or ability to give more?

By conducting a wealth screening, you can determine which donors have the greatest propensity and capacity to give. This is a good indication of which donors you should cultivate and nurture further. You can also use a wealth screening to see what or how much your donors have given in the past. These insights into your donors’ giving history can help you determine how inclined they are to give to your other programs. You can create conversations with interested donors about additional ways they can create lasting change.

This is an opportunity to direct donors to your major gift programs or (depending on their age and giving history) your planned giving program. So, if a donor already gives to your cause, and can give more, it’s important to continue developing your relationship with them.

Setting Annual Gift Levels

Although annual gifts don’t fund targeted projects, it’s necessary to remember to plan out your gifts and how best to acquire them. So, be sure to set gift amounts that are reflective of your donors’ giving habits. In order to do that, it’s important to consider the following factors:

1. Your Campaign

What goal have you set for your campaign? How much do you need to raise to meet the needs of your organization this year? By assessing a specific amount to raise, you can feasibly create a solid foundation for your most basic needs.

2. Giving History

How much has your donor given in the past? Do they donate sporadically? Or do they give in regular intervals? By understanding your donor’s habits, you can get a true sense of their propensity for general philanthropic giving. It also allows you to estimate how much they could give in the future based on their current giving habits.

3. Average Annual Gift Size

Similar to evaluating your donors’ giving history, you can set gift amounts based on their giving habits. This can help you secure gifts more easily, since the amounts you set are within the range in which your donors give.  For example, the low to mid-level gifts collected should make up about 15-25% of your campaign goal. Over time, you can begin increasing this set amount, and ease donors into giving a bit more.

Types of Annual Fund Programs

So, when it comes to supporting and fueling your fund, there are a number of different fundraising programs you can implement to raise annual gifts:

Year-End Fundraising

Year-end fundraising is the process of engaging and following up with prospective and existing donors towards your end-of-year giving season. Donations collected in this type of program support specific projects and your annual fund. So, when deciding upon your year-end goal, it’s important to pick a broad theme that fits with your organization’s mission at large. The goal should serve as a reminder to your audience of what your purpose and values are as an organization and why your cause is worthy of your donor’s support. Show your donors how their contributions create the foundation off of which your organization can thrive.

Sustainer Programs

For those donors who’ve committed their support to your organization at any frequency and through any method (also known as sustainer donors), it’s important to increase their retention. This is becoming easier through the emergence of automatic giving. Donors can now make regular, automated contributions to organizations. Not only is this option convenient for donors, but they also provide nonprofits with a more predictable revenue stream.  These small, recurring gifts fall well within the structure of an annual fund. Donations received within this automated structure are made for general use, so they’re relatively unrestricted.

Viral Fundraising Initiatives

As we become increasingly connected across social platforms, we are constantly sharing content with each other. Now, nonprofits are leveraging these channels to create initiatives where the public has a chance to donate to their cause at large. This is usually done by engaging your donors in an activity or conversation where they can show and share their support via social media. For example, the ALS ice bucket challenge (a viral fundraising initiative intended to raise money for research into amyotrophic lateral sclerosis) was a viral video sensation in 2014. Every video posted of people participating in the challenge raised an incredible amount of awareness for ALS. Supporters ended up raising $115M for the ALS Association.

In that sense, social media-based fundraising initiatives grab the attention of individuals and help nonprofits collect a high volume of one-off gifts in a short amount of time, due to the viral nature of the fundraiser.

A Look At Millennial Wealth

Discover the best prospects you can target for your annual giving campaign. Download WealthEngine and Coldwell Banker’s A Look at Wealth 2019 to get inside the minds of millennial millionaires.

This is the first article in our Annual Giving series. We hope you enjoyed learning about the function and value annual gifts provide nonprofits. Stay tuned for our second article. We will explore annual giving campaigns and the phases involved in their structure.

WealthEngine 2019: A Year In Review

As the year comes to a close, we want to extend a big thanks to our WealthEngine community, and especially our customers, for allowing us to reach new heights.

At the beginning of 2019, we, as a community, made a commitment to level up. Not only did we strive to provide more for our users, but we were also driven to enhance their experience in every way. This steadfast commitment has enabled us to uplift humanity, within WealthEngine and beyond. Now, as we look back on our year, our accomplishments serve as powerful reminders of what can be achieved when we come together and dedicate ourselves to pushing our own boundaries.

Here are some year-end highlights:

We launched our most innovative platform to date, welcoming users to the new world of Engagement Science™!

This year we launched our most updated platform to date, WE9. Using breakthrough technology, the WE9 platform consumes trillions of data points to create more than 250M pre-scored profiles. These profiles are all complete with scoring and insight into propensity, capacity, and intent– or, what we know as Engagement Science. And with the launch of WE9.1, we have enhanced our existing platform and have introduced many new capabilities for our integration.

Speaking of new capabilities within our integration, welcome WealthSignal™. WealthSignal is our newest graphic, giving users a holistic view of the most important scores of their donors, customers, and prospects. These scores include attributes including propensity to give or spend (P2G and P2S), giving history, and net worth. In addition to these scores, WealthSignal further enables fundraising professionals, marketers, and wealth managers to segment and personalize their best prospects more efficiently.

Now, WE9 is every client’s one window pane to reach prospects in all channels thanks to our 250M+ emails refreshed and 140M+ new personal phone numbers added. Aside from the development of this robust omnichannel communications strategy, WE9 offers a confidence score on each donation record to indicate the quality of match to that specific profile helping clients make informed decisions. We can now help clients act with confidence in driving their mission forward, as they continue to uplift humanity.

We expanded our team in one of the world’s budding tech hubs!

In an effort to double down and invest in innovative products, support, services, and engineering capabilities, we expanded our in house team across the pond in Bangalore, India and welcomed over 40 new members to our growing team. As the central hub of where our core products and innovations are being developed, our Bangalore team plays a pivotal role in the company’s growth story. Situated in what’s now considered to be the Silicon Valley of India, our new Bangalore office will enable us to strengthen, enhance, and expand our platform capabilities in innovative ways. We’re excited to see how quickly our team members have transformed our platform and contributed to the advancement of our mission.

We built on the momentum and success of last year’s WE Prosper Summit!

In 2019, we held our second annual WE Prosper Summit at The Newseum in Washington D.C. This year, we assembled a group of thought leaders, experts, partners, and clients from global causes and international brands for a day-long conference to discuss the power of personalized engagement.

Over 250 guests gained fresh insights from industry speakers such as Bob Ghafouri, Founder of Accenture Bloom; Amy Pirozzolo, Head of Marketing at Fidelity Charitable, and Patricia Eisner, former Chief Development Officer of The Malala Fund. Additionally, participants networked and engaged in rich conversations exploring the latest trends and best practices in data-driven prospecting. Not only are we witnessing the impact that personalization is having across industries, but we’re also unearthing the ways data, artificial intelligence, and machine learning can drive positive social impact.

We leveraged our data to unearth major insights into Millennials, and other segments, on their wealth!

In partnership with the Coldwell Banker Global Luxury program, we created  “A Look At Millennial Wealth 2019” analyzing the key aspects of the millennial millionaire lifestyle. The population of young wealthy people is growing. By 2030, millennials will hold 5 times as much wealth as they have today. They are expected to inherit $68 trillion from their predecessors in the Great Wealth Transfer. So, in order to effectively reach millennials, it’s critical to understand how they approach wealth.

We’ve been completely blown away by the response we’ve received. It’s been featured on broadcast media and top-tier media, such as Forbes, US News & World Report, and Business Insider (among others), with about 240M media impressions.

We bolstered our existing partnerships and forged new ones!

In 2019, we continued to strengthen and cultivate an ecosystem of trusted partners such as:

We shared the power of wealth and lifestyle insights at conferences such as Dreamforce; the Salesforce Higher Education Summit; Salesforce World Tour; Salesforce Connections, and Ellucian Live. We also launched Wealth Insights on US Business Owners and Wealth Insights on US Consumers on the AWS Marketplace. Thanks to our partners, and our participation in their events, we’ve been able to provide our users with holistic, integrated solutions and resources that enable them to boost their marketing, sales, and fundraising efforts. Progress made with our partners in 2019 was a cross-functional team effort with Product, Customer Service, Marketing, and Engineering all supporting business partner activities.

We pledged to uplift communities around the globe!

This year, we’ve continued to uplift humanity through our commitment to philanthropic leadership with the Pledge 1% movement. Spearheaded by Atlassian, Rally, and Salesforce, the Pledge 1% movement is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. This year, we are proud to support the following causes and their efforts in their communities:

Along with a network of entrepreneurs and companies, we’ve leveraged 1% of our product to better communities around the globe so we can continue empowering communities and individuals everywhere.

We expanded our social media reach across LinkedIn, Twitter, Facebook, and Instagram!

Our team is always looking for new and innovative ways to engage with our network and broader community. This year we invested in growing our social media presence and building our social networks into an environment that fostered new ideas, shared valuable best practices, and facilitated discussion and engagement. As a result, we experienced a major spike in our social media following and engagement across 2019.

At the beginning of the year, we had a total audience of nearly 11,000 across all of our social media platforms, with an average growth of 80 new followers per month.

However, as the year has progressed (and through the creation of our new Instagram account), we’ve gained significantly more traction. As we invested in developing and sharing more thought leadership content, our social media following has grown to more than 47,000 followers, with an average growth of over 3,000 followers per month. Thank you to all of those who keep up with us on social media, and for those who haven’t yet, be sure to follow us on Twitter, LinkedIn, Facebook, and Instagram.

Looking Ahead

As we look toward 2020, WealthEngine will be advancing investments in three major areas that we believe will change fundraising and marketing for nonprofits and for-profits alike:

  • Analytics: We’re building new data-driven insights from our vast array of 500 billion data points and applying machine-learning techniques for accurate scores and models. Our investments in Engagement Science, data science to untap actionable intelligence, enables our clients to know exactly how to personalize a message that resonates with their audience.
  • API: Our engineering team will keep adding more capabilities to our API so clients who require integrated connectivity to WealthEngine’s growing insights can see and use results directly inside their tools of choice. This includes instant access to highly segmented audiences and scores from models that tie in seamlessly with their digital outreach tools, CRM/DMS and other software.
  • Activation: Launch campaigns using new smart segments, smart donation buttons and pages, digitally activated profiles across media channels or just plain effective direct mail. WealthEngine’s activation capabilities are a great way to drive higher yields with better accuracy using insights that have been specially curated for you.
  • WealthEngine Partner Innovation Network (WIN): We will integrate over 30 different systems and make it easy for you to reach your next best donor, patron, and prospect to maximize your yield on campaigns while reducing your cost of donor retention and growth.

Thank you to all our customers, partners, and associates across the globe for helping us further our customer’s mission. We are committed to advancing the ways we use data science, artificial intelligence, and machine learning to augment how we understand data to generate new insights for our clients. When pairing those insights with the gift of human touch, we can reach our collective goals more efficiently.

And this is just the beginning. Here’s to taking even greater strides to uplift humanity in 2020. Until next year!

Planned Giving Marketing Plan: Best Ways to Approach Donors

planned giving marketing plan

The core of planned giving is donor relationships. If a donor has given to your organization over time, and you’ve cultivated a relationship with them, they will be more inclined to create a future gift. But, before you can discuss planned giving with donors, it’s important to understand how to approach them. Let’s explore the necessary steps you should implement in your planned giving marketing plan. With the help of Steve Maughan⁠—VP of Planned Giving and Estates at the Humane Society of the United States and the Humane Society International⁠—we’ll also explore some tips on how to navigate challenges you may face.

Planned Giving Marketing Plan: 4 Key Steps

Step 1: Creating Your Planned Giving Donor Profile

The first step in your planned giving marketing plan is to identify which donors and prospects to reach out to. As discussed in our previous article in our Planned Giving series, there are two primary planned giving tools you can use: wealth screenings and modeling. Both tools allow you to gain insights into the unique qualities of your planned giving donors. At what age have most of your donors contributed planned gifts? And, what are the commonalities among these donors in terms of interests and behaviors? By screening and modeling your donors, you can also identify which have the greatest propensity and capacity to give. So, you can get a clear impression of how to segment your donor base and who you should target.

For the Humane Society, they have been highly data-driven in their approach. They have primarily looked at the wealth affinity and ages of their donors to determine who to target. For example, the average individual who contributes a planned gift to the Humane Society is either a single or married woman or man with no kids. And, they typically have a liquid net worth between $500k and $5M. Individuals within these segments have the highest likelihood of making a bequest. Additionally, out of these segments, they identify which individuals have the highest likelihood of making a decision in their lifetime. In short, the more decisive the donor, the more likely they are to reach out. So, not only is it important to reach donors based on their potential interest, but it’s also important to reach donors based on the likelihood that they’ll take action.

Step 2: Pinpointing the Best Channels to Communicate With Donors Through

The next step in your planned giving marketing plan is to determine how best to communicate with your donors. This is best done through a highly coordinated, cross channel marketing system. So, instead of just doing a direct mail campaign, you would do email and social media campaigns as well.

A marketing channel that should be leveraged, which is gaining more traction, is social media. Most baby boomers (who are now being targeted for planned gifts) flock to social media to stay connected with their networks. In a 2016 study done by the Pew Research Center, experts found that 81% of adults over the age of 65, with an income over $75K, owned a smartphone. Additionally, the average Facebook user is a 63-year-old woman. So, it’s important to focus your marketing efforts on the areas where your target demographic is communicating. Once you’ve done that, you can create tailored messages that allow donors to begin thinking about planned giving, without you having to persuade them to contribute a planned gift.

Step 3: Meeting Interested Donors in Person

Once you’ve focused your marketing efforts, the next step in your planned giving marketing plan is to set up time to meet with interested donors. Through your cross channel marketing approach, interested donors may begin approaching you, expressing that they are considering contributing a planned gift. So, when you meet with donors in person, it’s important to invite them to learn more about your organization, your mission, and the results you’ve seen.  If donors feel that their personal values align with the mission of your organization, they’ll feel more inspired to give. This is especially important as most baby boomers typically give to two or three charities. So, it’s incredibly important to cultivate and nurture your donor relationships. Show your donors how their interests can be realized in actionable and impactful ways.

Also, if a donor is ready to give, it’s important to follow the donor’s lead when it comes to determining gift size. Since a planned gift is made for future use, the amount can be pretty nebulous. So, it’s important to discuss gifts in terms of the percentage of an estate, or other tax vehicle, rather than a specific amount. That’s for the donor to decide.

Step 4: Collecting Planned Giving Donor Testimonials

The last step in your planned giving marketing plan is to ask donors to share their testimonials. By collecting stories highlighting why donors decided to contribute a planned gift, you have authentic anecdotes that have the ability to connect with prospects. Most donors can look at the testimonials of people who have given and empathize or identify with them. For the Humane Society, they noticed that most of the testimonials didn’t come from wealthy donors. They came from average middle-class donors. They had the opportunity to explain their passion for the cause; why they wanted to give; and how they hoped their story would inspire someone else to do the same.

Connections like these (in-person conversations, donor testimonials, and social media engagement) can also have a major impact on how much donors give. For example, at the Humane Society, they noticed that when donors hadn’t been reached out to, they contributed about $40k. But, when a dialogue had been initiated with them, most would gift $130k or more. That’s a 225% increase. So, by prioritizing connecting with your donors, in different forms through different channels, they’ll feel more inspired to give all they can to support your efforts.

Potential Challenges in Your Planned Giving Fundraising Strategy

Although these steps should help you navigate your planned giving campaign, there are always challenges that may present themselves along the way.

One of the biggest challenges organizations face is receiving gifts from individuals who may not know enough about the cause. Some have very specific ideas of how they would like their gifts to be used. This can be restrictive if their goal doesn’t align with the projects or strategic plan of your organization.

In situations like these, if you can’t fulfill the obligations associated with the proposed gift, it’s better to decline it. No matter how large the contribution may be. It’s important to remain true to the intentions of your donor and how they seek to create change, while also continuing to serve your organization’s mission. Be sure to refer these donors to other resources they can use so their intentions and goal intersect, and can be seen to fruition. Additionally, be mindful when you’re communicating with prospective planned giving donors. Make sure that they have a clear impression of your objectives and initiatives going forward, so your future projects can be supported.

Planned Giving Campaign: Tips for CDOs and Gift Officers

Now that we’ve gone over the necessary steps to implement in your planned giving marketing plan and how to navigate potential challenges, here are some additional things to keep in mind as you communicate with your donors and prospects:

  • Focus on donors who have contributed consistently over time.

If you’re building a program, don’t just focus on individuals who’ve contributed large sums. Talk to the donors who have contributed $5, $10, or even $15 every year for the past five to ten years. These donors consistently support your efforts and display loyalty and passion for your work. If approached for a planned gift, they’ll likely feel inclined to give.

  • Have a board member who’s an advocate and will keep your program going.

When you upsell to your board, it’s important to keep an eye on your progress. Be sure to track the number of new donors and bequests you’re working with annually. It’s also important to track the dollar value of people who’ve committed to contributing a planned gift and shared the confirmed value of their bequests. This reinforces to your board that you’re gaining traction in your program and that it can continue on. Also, don’t be discouraged if you don’t see results immediately. If you start and stop your program, it can impact your momentum and potential success.

  • Remain donor-centric in your approach.

It’s important to remain cognizant of your supporter’s time. If you’re having a meeting with them, they know exactly why you’re there. So, be very clear and focused on your objectives in your conversation. Remember: it’s the donor’s timeline and decision, not yours. If you establish a system around needing goals, donors may feel that their connection to the cause isn’t valued. This may inhibit them from supporting your efforts beyond their lifetime.

  • Don’t disregard the use of social media.

As most baby boomers flock to social media to stay connected, it’s important to communicate with them in those spaces. You can generate tailored and relevant messages to connect with them. And, because they are active on these platforms, there’s more likely to see and respond to the messages you’re generating about planned giving. Additionally, this also gives potential donors an opportunity to familiarize themselves with your organization’s mission and initiatives. So, they can see how they fit into your efforts, and find ways to make a significant impact.

Driving the Donor Journey: Guide to Descriptive Modeling

Boost your fundraising using WealthEngine’s modeling tool. Discover your next best donors you have yet to connect with.

5 Nonprofit Trends Influenced by Technology

nonprofit trends

This past year, we’ve seen the power personalized engagement had on donors. The question is: what other things will influence the nonprofit sector? And how are nonprofits changing based on their integration of predictive analytics, AI/ML, and other technologies? Let’s explore the top 5 nonprofit trends (influenced by tech) that will impact the industry as we move into 2020.

Nonprofit Trends Influenced by Tech & Analytics

1. Fundraising is becoming more accessible because of social media reach.

The first nonprofit trend influencing the industry is social media’s influence on fundraising. As competition rises, technology is helping nonprofits reach out to donors in ways that are focused. Donors can now be reached on a local, national, and global level. Social platforms allow people to connect and share information from anywhere at any time. And, most platforms allow people to donate to causes.

For example, Facebook birthday fundraisers have gained more attention over time.  Users can now make posts redirecting to a cause they support. They can then encourage their network to donate on their behalf.  Within the first year of creating birthday fundraisers, Facebook users raised more than $300M for causes. As of now, Facebook allows you to choose a cause to donate from a list of 750,000 nonprofits. So, donors can now give to any cause at any time from anywhere.

2. Constituent Relationship Management systems & analytics will allow nonprofits to identify, segment, and engage donors more effectively.

The second nonprofit trend that is influencing the industry is the increased use of CRM systems and predictive analytics. As these tools advance, nonprofits are relying on them to find and engage donors. Fundraising teams, large and small alike, now have the tools to clearly organize donor data according to their preferences. This lets them strategically manage their fundraising.

Using predictive analytics, gift officers can gain insights on their donors and prospects. For example, they have the ability to learn about their donors’ propensity and capacity to give; their behavior; their personality; and their giving history. And, as they update the information they have on them, they can tweak their outreach. This will help organizations adapt to donors’ evolving interests. So, they will always remain relevant to them and be able to engage them purposefully.

Take the University of Maryland for example. Mary Beth Nibley, Director of Prospect Engagement, needed an easier way to manage her prospects. At the time, her team was managing prospects from Maryland’s Med school and school of social work. As a small group, they found it difficult to determine which prospects were worth pursuing. But, using predictive analytics, they found it easier to sort through their donor pool. So, they were able to segment their donors effectively and efficiently. With a CRM and predictive analytics, organizations can gain relevant donor information instantly. They also have the tools to appeal to donors in personalized ways.

3. Technology will enable nonprofits to stay personally connected with their donors, remotely.

Another nonprofit trend influencing organizations is the use of technology to connect with key donors. It’s becoming more and more important to engage donors in ways that are novel. Each donor wants to create change with significant impact and influence. So, they want to give not only to benefit communities, but also to reach the people with the most influence. In short, the CEO, or the face of the organization. Technology, in that sense, has allowed donors to connect with those channels more easily.

Take the Malala Fund for example. Patricia G. Eisner, former CDO of the Malala Fund, was able to connect with donors by doing more than sending out a personalized email or note. Using technology, the Fund was able to have Malala connect with her audience remotely. They were able to create and send personalized videos where Malala was able to address each donor individually. So, the messages weren’t just personal. They provided donors, especially major gift donors, an added incentive to take greater action, give more,  and inspire others to as well.

4. Apps and Tech Intermediaries will Re-Invigorate Donors to Give

The use of apps, and other tech intermediaries, to boost fundraising is also a rising nonprofit trend. As stated in the Giving USA 2019 report, the state of charitable giving in the United States is shifting. The number of non-donor households is continuing to increase. So, we’re experiencing a decline in mid-level donors. This is greatly impacting the revenue streams of nonprofits across the country.

So, in order to seamlessly engage donors, nonprofits are partnering with brands and services. In short, they’re creating new and easy ways for donors to give. For example, customers can now donate through apps like Lyft, Uber, and Venmo (among others). These options make it easier for nonprofits to interact with their donors and prospects. It’s also a more approachable and affordable way for donors to remain involved. So, as donors make purchases, they have the opportunity to round up the cost of their purchase so they can give. They also have a chance to give more specific amounts to organizations of their choice through these apps. The use of intermediaries will make it easier for nonprofits to gain a steady stream of gifts. They also have the potential to push donors towards everyday giving.

5. More Nonprofits are Moving Towards Crowdfunding

The last nonprofit trend that’s gaining traction is crowdfunding. Crowdfunding was, and is, primarily used for contributors to fund an initiative, online. Usually through a collection of small investments. However, crowdfunding is now projected to become an over  $90 billion industry by 2025, so it can be a valuable tool for fundraising.

Crowdfunding is beginning to help nonprofits raise money for specific projects or causes. It can also help nonprofits reach diverse audiences. This further enables them to meaningfully engage donors and spread messages that increase their impact. Additionally, projects funded on this platform can be shared via social media & can be linked to live giving portals. This encourages recurring giving and allows donors to engage directly with your organization.

Best Practices to Strengthen Your Fundraising

Discover the best ways to build and maintain strong donor relationships from our panel of experts at the WE Prosper Summit 2019.

Top 4 Major Donor Fundraising Strategies

major donor fundraising

In order to create an impact, you need the support and action of your donors. Major gift donors, in that sense, play an integral part in helping your organization create change. In a 2017 study conducted by the Fundraising Effectiveness Project, it was reported that 88% of gifts were contributed by 12% of donors. Now, fundraising fits well within the 80/20 rule. So, since it’s confirmed that the majority of gifts given come from a small percentage of donors, it’s clear that each donor must contribute substantial gifts. The question is: what are the best ways to find and cultivate relationships with major gift donors?

When it comes to major donor fundraising, you want to be able to pinpoint which donors are worth pursuing; forge and nurture relationships with them; and create the “ask”. Let’s explore the necessary steps you should take to create the best major donor fundraising strategy.

Major Donor Fundraising Strategies: Top 5 Ways to Enhance Your Efforts

1. Determine What Qualifies as a Major Gift for Your Organization

Before you identify, cultivate, and solicit gifts from major gift donors, it’s necessary for you to determine what qualifies as a major gift for your nonprofit. Major gifts (which are the largest monetary gifts your organization receives), as a donation type, are varied. In short, every organization determines the size of their major gifts differently.

This can be dependent on the size of your organization, the length of time it’s been around, and what you’re fundraising for. For example, a gift over $5k may be large for some organizations, such as a local theatre company. Meanwhile, other organizations may consider gifts over $100k to be major gifts, like a state university. To establish a major gift starting point, it’s important to evaluate and understand the largest gifts your organization has received in the past. It can also be helpful to identify your top individual donors and determine what their propensity and capacity to give is. This should be determined in relation to their giving history with your organization and organizations similar to yours. Additionally, you should make sure that your major gift range aligns with organizations within your industry. Adopting a similar major gift range ensures that your organization isn’t being unintentionally undervalued.

2. Identify Optimal Donors and Prospects

Before you can cultivate deep relationships with major gift donors, it’s important to understand who in your database, has major gift potential. That’s the next step in major donor fundraising: conducting a wealth screening and modeling your best donors.

Ask yourself: which of our donors has given the most in the past few years? Which of our donors give on a recurring basis? And, which of our donors displays a passion for our mission and our initiatives? Screenings help you pick up on key attributes like an individual’s wealth, income, lifestyle, and affinity. This allows you to find, segment, and prioritize your prospects and donors accordingly. So, you can identify what each individual’s propensity and capacity to spend is.

The next best practice in major donor fundraising is a major gift model. Once you know what your major donors look like, and once you’ve identified common traits among them, you gain a clearer impression of who to target. Using WealthEngine data in combination with information from your organization’s database, we can create a custom algorithm to determine who would be most likely to contribute major gifts to your organization. These can be people among your list of donors who haven’t been reached yet or prospective donors who exist beyond your database. Additionally, you can score prospects to see how they compare in relation to your best donors. Screening and modeling allow you to hone in on your most relevant donors. So, you can focus all your energy on developing long-standing relationships with them.

3. Personalize Your Outreach Strategy

Now that you’ve identified which donors have an ability and willingness to donate major gifts, it’s time for the next step: reaching out. One way to develop a relationship with major gift donors is to personalize your outreach. You can personalize your outreach through tailored messaging, creative touchpoints, and donor involvement in other areas of your organization.

When donors decide to contribute major gifts, they aren’t giving to your organization at random. They’re giving because they feel connected to the work you’re doing and want to make an impact by funding your services. So, by sending your donors messages that highlight their individual interests, you have an opportunity to bridge the gap between what they value, personally, and how your organization works in alignment with those values.

So, your organization can communicate with donors through standard channels like direct mail, email, or invitations to public events. You can also take your efforts a step further and generate personal ‘thank you’ videos; send major gift donors or prospects ‘insider’ updates; invite them to observe your projects as they come together; or even invite them to intimate events where they can meet with the CEO and senior staff. This gives them an opportunity to discuss upcoming initiatives they may have a vested interest in. Involving donors in other areas of your organization is an integral part of your major donor fundraising strategy. By inviting them to see your programs in action, they have a greater opportunity to deepen their passion and interest in the work you do.

4. Implement a Stewardship Program

The final step in your major donor fundraising strategy is to express gratitude for your donors. Once you’ve begun cultivating and nurturing relationships with major gift donors and prospects, it’s important to engage in stewardship. Donors are the catalysts for all your major goals. Without them, you wouldn’t be able to enhance the programs and services you have in place. So, if major gift donors aren’t treated as key players, they may not feel that the impact they’re making is valued.

Essentially, you want to continue communicating with your donors so you can effectively meet the gift intentions and expectations they’ve set out. Show your donors how their gift will be used and what kind of effect it will make on your cause. It’s also important to express thanks in multiple ways. You can do this in-person, publicly (in your newsletter or on your website), in a handwritten note, or on a phone call. Recognition like this will inspire major gift donors to give again and again. Not only are they doing something of value, but their contributions are also being put towards something actionable.

Download WealthEngine's Capital Campaign Guide

Uncover the best ways to leverage the momentum of your capital campaign to fuel your fundraising efforts.

Above all, make sure to follow up with your donors so they know how their gifts have been used. By showing them that you created something impactful because of their contributions, they’ll see themselves as agents for change. Now, and for the future.

 

AI for Retail: Supercharge Every Stage of the Customer Journey

AI for Retail

Does AI sound like it’s all hype? For the retail sector, it turns out that AI can have many applications. Similarly, it can help you integrate processes across the value chain.

Why AI for Retail?

84% of customers say that experience is as important as products or services themselves. Furthermore, customer expectations are at an all-time high. Besides, these expectations are true for all touchpoints that your brand interacts with them on.

In order to deliver great customer experience, you have to be everywhere they are. Furthermore, you have to anticipate where they will be next. For instance, when retailers realized that Instagram was a great platform for sales, they improvised and found ways to sell even before the platform released its official feature.

The Future of Retail

Platforms are getting more fragmented. As a result, there are more new channels for customers to interact with you every day. This means that the competitive advantage you enjoy as a brand must translate to every touchpoint. Here are some retail statistics that give you an indication of where the future is headed:

  • 55% of all orders are now on mobile
  • There is an almost 70% increase in orders through social media
  • 26% of revenue comes from AI-driven product recommendations

Now that we understand where retail is headed in the near future, let’s look at how AI fits into the picture.

AI can help you in every step of the customer journey, right from your value chain to pre and post-purchase stages.

AI for the Retail Value Chain

  1. Efficient Order Management: From the time a customer places an order, your automated system can take all the steps to ensure that the fulfillment center has all the information they need in a matter of seconds.
  2. Better Inventory Planning: AI can help you automate your inventory planning. This means it can check, fulfill and restock goods so that you save time and money.

Pre-Purchase Experience

  1. AI for Retail Marketing: Programmatic advertising can save you time and make your ad budget more efficient. The automated system can also optimize bids for your campaigns within micro-seconds.
  2. Loyalty Programs: AI can help you collect, store and analyze vast amounts of data that stems from your loyalty programs. This means that you can automate customer upgrades, reward redemptions and more.
  3. AI-Powered Email Marketing: AI can help you refine your email marketing over time. As a result, you can enjoy increased open rates and engagement on emails.

Interested in learning how to practically implement AI in your email marketing efforts? Download our guide to learn more.

Storefront or Purchase Stage

  1. Data-Driven Personalization: Data generated through AI-powered retail systems can help you drive personalization. AI systems can hence process several data points on the fly and offer an experience that is tailored to the shopper’s interests.
  2. Real-Time Customization: Customer experience can be tailored in real-time through API. For example, as soon as a customer visits your website, you can show them products based on their browsing history. Furthermore, you can show them products in price ranges based on their wealth signals, etc.
  3. Increased Cross & Upselling: AI for retail recommendation engines can make a significant difference to the cart value of your customers. Making useful recommendations in a relevant and timely manner increases the possibility of upselling and cross-selling.

Post-Purchase Service

  1. 24/7 Customer Service: With AI for retail customer support, it is possible to take care of clients’ needs round the clock. Chatbots, automated phone, and email service take the pressure off of customer support teams. Further, they help reduce costs by answering common queries. Hence, you can only direct more complex needs to a representative.
  2. Better Insights for Continuous Improvement: With AI integrating into your CRM, your loyalty programs and customer support channels, you can get integrated data. Moreover, this data can deliver actionable insights that can help you refine the customer experience across every touchpoint.

Supercharge Your Retail Process Now

Interested in learning more about how technology can help you scale personalization?

Catch a recap of Accenture’s talk Making it Personal at WE Prosper Summit 2019.

Watch Bob Ghafouri’s Session Now–>

Financial Services Planning and Budgeting: Get in Gear for the Next Year

financial services planning and budgeting

Are you still in the middle of your planning and budgeting for next year? Don’t panic. We have pulled together top tips for financial services planning and budgeting. ‘Tis the season not only for holiday cheer but also for pressure on planning ahead for the next year. Planning will set you up in order to start the new year off strong.

Some financial services companies may begin their planning and budgeting activities as early as Q3. Others begin with a few weeks left until the holidays.

If you’re in the latter group, here are the top 5 best practice tips to guide your planning and budgeting activities:

1. Start with Your Organization’s Goals

When it comes to financial services planning and budgeting, it is easy to over-complicate the process. You may find that you are planning for several contingencies and taking several factors into consideration.

Before you do this, you have to take a step back and analyze how many of these factors actually fit with your business goals. You need to be able to pare down to the basics and focus on the big picture.

For instance, let’s say your goal is to reduce customer churn over the next year. In order to do this, your plan and budget need to enable your client engagement team to offer personalized services to those clients who are most at risk.

2. Leverage Learnings from the Previous Year

Financial services planning and budgeting can seem especially tedious in comparison to other sectors. It needn’t actually be this way. When you begin from your business goal and then apply learnings, you will find that you are already several steps ahead.

In fact, you can use your previous year’s budget as a blueprint for this one. Gather your team to analyze what worked for them and where they found deficits. In doing so, you can rebalance your budget to areas that are most in need. Further, by validating these areas against your business goal, you can ensure that your budget is being allocated in the most efficient way.

3. Use Data-Modeling to Predict Outcomes

If you had a way to predict how much each department needs, you might think that this solves a significant portion of your planning and budgeting challenges.

You can, in fact, predict allocation by predicting customer behavior. Imagine if you could understand which customers will need extra attention in the following year. Similarly, if you could identify which ones are most likely to invest more with you. You could then actually plan your activities efficiently around these predictions.

This is possible through data-modeling. Models can help you identify customers based on steps in their journey. The predictive nature of these models can provide a lot of structure to your financial services planning and budgeting activities.

Want to know more about how models can benefit the financial services sector?

4. Plan with Foresight but Leave Room for Iteration

The power of prediction gives you a fair bit of foresight into your planning and budgeting. The more certainty you can have, the better it is for your plan. Having an air-tight plan can set you up for great success in the coming year.

However, most financial services professionals may overlook the need for iteration. While predictions can give you foresight, there are always unforeseen circumstances such as macro-economic instability. Due to this, it is better to include room in your plan for alterations as you go through the year.

5. Empower Your Marketing Team

Financial marketers may find that they are at loggerheads when it comes time for financial services planning and budgeting. As someone in charge of your budget, it will help you to set aside marketing dollars for campaigns and promotions.

Marketing goals need to align clearly with business goals. When this is the case, empowering your marketing team can help you ensure that you closer to achieving your goals. Over time, more marketing efforts have become measurable. This means that the marketing team can present results from their activities in the previous year and your allocation can be driven by this data.

Kick Your Plan into High Gear

By using a collaborative approach, you can make sure that you have received input from all relevant teams. Doing this also helps you speed things up as you have more contributors to the process. Secondly, having a flexible plan reduces the pressure on you to have every detail figured out. Doing this also gives you the ability to iterate as you go.

Planned Giving Tools: Screen & Model to Pinpoint Donors

planned giving tools

Now that you know about the basics of planned giving, it’s only natural to wonder: how do I know who to approach? And once I’ve figured out who to approach, how do I know they’ll want to give? Let’s explore which planned giving tools you can use to identify your best donors and prospects for planned giving.

Identifying Donors for Planned Giving

No matter how big or small your database is, there are segments of donors within it who may be thinking about planned giving. So, it’s important to understand who in your database you should begin approaching for planned giving. All of this information can be gathered using two planned giving tools: wealth screenings and modeling.

Planned Giving Tool 1: Screening

The first planned giving tool in your arsenal is a wealth screening. By conducting a wealth screening, you can see which donors have the greatest propensity and capacity to give. Not only can you segment your audience based on basic demographic information such as age, but you can also append your database with wealth attributes. So, you can easily understand an individual’s giving history (what/how much they’ve donated in the past) and estimated giving capacity (what/how much they’re likely to give in the future). This will help you understand how to spark their interest and, as a result, expand your reach to donors just like them. For example, for planned giving, you could screen your donors for 3 key qualities:

1. Donor Age

When it comes to planned giving, it’s necessary to reach donors at the right time. Not only based on the average age most donors get approached for planned giving, but also based on the age the donors you’ve approached in the past. It’s important to ask yourself: what is the average age most of our existing donors we have approached about planned giving? For most nonprofits interested in boosting their planned giving base, they begin approaching donors in their 40s.

2. Giving History

Tracking individual giving history in your wealth screening can also be an advantageous planned giving tool. Bequests may not come from individuals who have given large gifts in the past. If anything, donors who have given on a recurring basis over many years may be the most likely to be interested in contributing a legacy gift. It’s these donors, who have forged a long-standing relationship with your organization, who will feel inclined to create change with your cause beyond their lifetime. So, it’s important to ask yourself: how often does this individual give to our organization? Have they attended our events? And, have they volunteered with in the past?

3. Propensity and Capacity to Give

As important as it is to identify individuals who have given in the past and who are receptive to discussing planned giving, the big question is: will they feel inclined to give? And even if they do, will they be able to contribute as much as they can?

But, wealth screening is just the first planned giving tool in your arsenal. If you want to expand your reach and initiate conversations with prospective donors, you can create a prospect profile. In short, by creating a planned giving model, you can identify prospects who look just like your best donors.

Planned Giving Tool 2: Planned Giving Model

The next planned giving tool in your arsenal is a planned giving model. Now that you understand the commonalities among your planned giving donors, you have a clearer impression of who to target.  For example, you may find that donors in your database who have decided to make legacy gifts are men over the age of 50 who have dogs. These are what your best planned giving donors look like. So, what if you want to reach prospective donors? But, not just any prospects. Prospects who will be just as likely as your existing donors to give.

By using predictive modeling, our data scientists employ WealthEngine data along with your data to create a unique, custom algorithm. Using this algorithm, we can predict who’s most likely to include your organization in their planned gifts. This model can help you score prospects to see how they fare against your best donors. You can then rank your prospect lists by order of similarity to your best. Essentially, with the planned giving model,  you can easily evaluate who, within your database (and beyond) are likely to contribute planned gifts. Not just in general, but to your organization specifically.

Using planned giving tools like screening and modeling allow you to gain greater insights into what makes your planned giving donors unique. You’ll be able to personalize your outreach and forge lasting connections with donors that inspire them to give.

Driving the Donor Journey: Guide to Descriptive Modeling

Boost your fundraising using WealthEngine’s modeling tool. Discover your next best donors you have yet to connect with.

Stay tuned to our planned giving series as we explore more related topics beyond planned giving tools. Next, we will explore the best ways to discuss planned giving with your donors.