Direct 1031 Exchange, a real estate investment firm that sponsors 1031 exchanges, wanted to increase direct mail and phone call conversion rates.
By using WealthEngine’s wealth intelligence and contact information to personalize their marketing and sales outreach, Direct 1031 Exchange’s average email open rate increased to 25%, above the industry average of 18%. They also found that 10% of their cold calls converted to leads— 5 times the typical industry average of 2%.
An investment advisory company wanted to make a process for prioritizing incoming prospects and fundraising tactics. They used WealthEngine to compile information on their prospects and learn how to build and cultivate relationships.
“With WealthEngine, we’re able to leverage wealth and demographic indicators to strengthen their relationships with existing clients and introduce themselves to new ones.”
1st Global is a Dallas based financial services firm focused on research and consulting. They were able to leverage WealthEngine’s data and insights to gain a 2.5X increase in campaign response rate. Read more to see how.
By using more than zip codes and real estate, they were able to uncover latent prospects with higher likelihoods of becoming wealth management clients.
As a result, 1st Global’s clients saw that direct marketing response rates went up 2-5% to 7-10%. This is a 2.5X increase in comparison to their typical rate.
“WealthEngine allows us to go beyond surface-level assumptions on wealth — we let the numbers show us who to target. ”
– Kristina Manser, Marketing and Brand Consultant