BrightContext Acquired By WealthEngine To Bring Big Data To Marketers
As BrightContext co-founder and CEO John Funge told TechCrunch in 2012, “What Twilio is to telephony, BrightContext is to real-time data streams.” It’s with that hook that WealthEngine scooped up the company to add BrightContext’s real-time analysis capabilities to its chest of marketing and fundraising tools.
BrightContext launched at TechCrunch Disrupt SF 2012 promising to deliver real-time analysis of big data. The company demoed its technology using real-time election polling tools. WeathEngine is more interested in delivering more accurate data to marketers than election polling results.