Segmentation

Fall and holiday planning is in full swing and customer-centric brands have an opportunity to drastically improve the consumer experience – with wealth data. Wealth data has become the “must have” data point for brands and retailers who know how to max …

Continue reading “Drive 2016 Holiday Strategies with Big Data”

Here at WealthEngine, we believe in the power of using wealth data to drive sales, marketing, and fundraising decisions. Our product platform provides you with a wealth(!) of information on over 300 million consumers. It truly is the best way to dive d …

Continue reading “The Benefits of Real-Time Wealth Insights through an API: Part 1 – Know Your Best Leads”

Last week, we covered the various ways marketers could use consumer-level data to help their outreach. Go back and read for yourself if you missed it. This week, we shift our focus to the sales team as we wrap up our post on how sales and marketers can …

Continue reading “6 Ways to Use Consumer Data to Drive Better Marketing & Sales – Part 2”

Marketing has become a data-driven function at most companies. Gone are the days when the Don Drapers of the world thought up extravagant marketing campaigns and executed them without running tests or conducting detailed ROI expectation studies. Accord …

Continue reading “6 Ways to Use Consumer Data to Drive Better Marketing & Sales – Part 1”

You hear it everywhere. Content is king. And, if this is true, then context is emperor. Storytelling is not merely sharing information. It’s understanding your audience, how they consume and share knowledge and where they look for and find trusted sour …

Continue reading “Choose Your Adventure: Data-Driven Storytelling”

There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started. There is no such …

Continue reading “5 Tips to Engage Affluent Facebook Users”

In the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effecti …

Continue reading “Secrets of High Performing Organizations”

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-mar …

Continue reading “Concierge Marketing – Know Your Customers Before They Are Customers”

Among the top philanthropy buzzwords are “data” and “data scientist”. Certainly the phrases “predictive modeling” and “data analytics” have made their way into the fundraising lexicon. Predictive modeling can have a significant impact as part of a data …

Continue reading “Predictive Modeling and Analytics”