Nonprofit events are strategic opportunities for you to engage your prospects. Discover how you can leverage wealth insights to cultivate and nurture relationships with your prospective donors.
Donor Segmentation Fundraising helps tailor your advancement efforts. Learn how to segment donors and use Donor Segmentation Models to increase conversion.
Customer segmentation data mining is a data-validated method to refine targeting. Marketers benefit from segmentation powered by data mining.
Customer segmentation models lead to personalized marketing and increased engagement. Read how models and customer segmentation analysis get big results.
On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …
Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”
Millennials are a key consumer segment whose attention is highly valued. An updated approach is needed when marketing to the affluent millennial consumer.
In the fundraising world affinity scores are often discussed. And with good reason. We all know that a wealthy constituent is just that – a constituent. When you have a wealthy constituent who is also engaged with, or has an affinity for, your organiza …
Continue reading “Create Your Own Affinity Score”
Everyone struggles to keep their donor database up to date. Databases become disorganized for a multitude of reasons – time constraints, lack of understanding, inconsistent data entry, staff turnover; the list goes on and on. Whatever your reason …
Continue reading “The Power of a Clean Database”
Get our latest insights delivered right to your inbox!